About the Role

The SVP, Brand Strategy is a leadership role in our Brand capability. The brand capability at Media.Monks builds brands that are multidimensional, ever learning and adapting to our evolving world to drive business growth. It applies performance and media measurement principles to every part of the consumer journey. This role has oversight of an integrated team of brand strategists, performance strategists, experimental designers and creative analysts primarily based in North America but with expanding remit to markets in EMEA, LATAM and APAC. The ideal candidate is a compelling leader who can articulate a clear vision for the department and our integrated proposition of creative x media x production x data guiding iterative expression of campaigns designed to drive measurable brand and business outcomes. This person is curious and builds strategies with the intent to learn about audiences, channels, ideas and the ways in which brands/products impact behaviors and perceptions. 

Time spent will be split between talent development and coaching (25%), supporting existing clients working on a range of brand and performance campaigns spanning primarily digital and social channels (25%), evolving/scaling the team’s strategic proposition and go-to-market narrative (25%) and new business pitches (25%). This person will collaborate closely with fellow leaders across brand/client management, operations, creative, production, investment strategy, data strategy and product development. While the role exists within creative agency practice, close collaboration with our media agency and tech consultancy practices should be expected.

About You

The essentials:

• 12 years of experience working across agencies, strategic consultancies and marketing functions and companies.
• 5 years in agency roles with client-facing responsibilities.
• Experience developing insight led briefs for well-known brands and businesses.
• Experience in leading/collaborating with teams ranging across strategic functions like research, brand, product, performance, comms planning, media and analytics.
• Comfortability speaking to digital media best practices, growth strategy and industry trends
• Strong data analytics background
• Experience presenting high-level marketing strategy to C-Suite and executive audiences, ideally with both B2C and B2B companies

Not a must, but a plus:

• Immense curiosity with a constant desire to learn and apply new thinking, tools and skills.
• Confidence presenting in front of large groups and well as in intimate settings with executives.
• Experience growing departments and scaling expertise to new markets. 
• The ability to make complex inputs into clear, concise and actionable narratives.
• Exposure to TV, OOH, digital and particularly social campaign creation.
• Is based in Los Angeles or New York with the ability to travel for client and internal meetings, up to 10% of the year.

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.