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Regional Marketing Manager North America
The purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.
The role is to be responsible for rolling out strong lead generation strategies and tactics to ensure our commercial team has a continuous pipeline of SQL to meet our ambitious targets and drive revenue. You divide your prospects and MQLs into segments based on demographics, behavior, or interests, to tailor your nurture campaigns to the specific needs and preferences of each group, increasing effectiveness.
Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders.
As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing teams and also with the local team in the US. The role will ensure all activities are aligned to the global strategy, implementing relevant campaigns and tactics. There may be additional scope to work on global marketing projects.
Key responsibilities
Marketing strategy (collaborate with central marketing)
Lead generation, nurturing and automation
Content marketing
Customer engagement through Events & Sponsorships
Key Success Competencies
Qualification Criteria
Top Employers Institute offers
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
Full Time
$109k-142k (estimate)
04/27/2024
05/10/2024
top-employers.com
ALEXANDRIA, VA
100 - 200
1991
DAVID PLAINK
<$5M
Education & Training Services