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Job Title: Associate Brand Manager
OVERALL SUMMARY:
This position will assist in driving the development, implementation, and management of strategic and tactical product planning for key brands in order to achieve financial growth and profit targets.
EDUCATION: Bachelor’s degree in marketing, business or equivalent
EXPERIENCE/SKILLS:
· Minimum 1-3 years of experience in consumer or brand marketing
· Proven analytical and conceptual skills
· Excellent written/verbal, time management and quantitative skills
· Demonstrated strong presentation skills
· Proven ability to manage multiple projects in a dynamic environment
· Demonstrated positive attitude, sees challenge as opportunities and translates them into actionable items
PRIMARY RESPONSIBILITIES:
Consumer Insights
· Thorough understanding of global consumer, shopper, customer and channel as it relates to segment, brand(s) and category
· Assists with execution of research studies and creates summary documentation with results
· Evaluates competitive set for category, brand and segment around the world
Strategic Thinking
· Assists in creating positioning and relevance for product, segment, brand and price point
· Collects and analyzes data to support team’s global product development plans
Marketing Plan Development and Execution
· Assists in the creation of marketing plans based on understanding of consumer, customer, channel and market trends
· Assists in the creation of presentations and will present at internal & external line reviews
· Assists in pre-production planning for product video and photo shoots and attends as appropriate
New Product Development
· Shares thorough understanding of competitive set for category, brand and segment around the world with product development team
· Works with team to resolve cost, margin contribution, retailer margin and timelines
· Assists in the development of packaging briefs and participates in the review of packaging concepts
Analysis and Action
· Evaluates results of marketing programs, including POS, shipping and brand attributes to support development and on-going refinement of marketing plans
· Monitors retail pricing (incl. competitors), margin contribution, retailer margin and consumer value delivered throughout product development process
· Develops a thorough understanding of how category and product performance impact company financials
· Manages product life cycle to maximize ROI, including the review of item performance and sku rationalization
· Assists with business stewardship, including monitoring forecasts and inventory levels and works with sales to sell-off excess inventory
We are looking for people who are passionate about being part of a diverse team, where different backgrounds, experience and opinions are valued and incorporated into our daily work. We want to welcome people into our company that like to collaborate, take on challenges and value a wide variety of global views about consumers, brands, processes and products.
Job Type: Full-time
Pay: From $45,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
Full Time
Wholesale
$83k-104k (estimate)
04/03/2024
07/30/2024
us.tomy.com
LAKE WAUKOMIS, MO
500 - 1,000
2012
$50M - $200M
Wholesale
The job skills required for Associate Brand Manager include Insight, Packaging, Product Development, New Product Development, etc. Having related job skills and expertise will give you an advantage when applying to be an Associate Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Associate Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Associate Brand Manager positions, which can be used as a reference in future career path planning. As an Associate Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Associate Brand Manager. You can explore the career advancement for an Associate Brand Manager below and select your interested title to get hiring information.
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Quotes from people on Associate Brand Manager job description and responsibilities
The associate brand manager must always think creatively and be results oriented.
04/01/2022: Elkhart, IN
An associate brand manager is responsible for building and maintaining a brand or product for a company.
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Conducting research to identify market trends and target customers preferences.
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Associate brand manager should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities.
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Design advertising campaigns for new products and services, assist in developing effective media campaigns and choosing appropriate distribution channels
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Career tips from people on Associate Brand Manager jobs
Associate brand manager assists the brand manager in all activities related to the brand.
02/09/2022: Mobile, AL
Have previous experience analyzing consumer behavior and organizing promotional events.
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Associate Brand Manager take action before being asked.
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Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role.
02/12/2022: Augusta, GA
Associate Brand Manager speak out to challenge the strategy.
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