MUST HAVE EXPERIENCE IN GRAPHIC DESIGN
?Job Brief
We are looking for a competent Marketing Manager to be in charge of the teams marketing ventures. This primarily involves developing and implementing strategies to strengthen the companys market presence and lead conversions.
The ideal candidate will be an experienced professional with a passion for real estate and able to employ unique marketing techniques. They will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
Responsibilities:
Oversee the marketing, branding, and sales strategy for the real estate team
Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development, communications and budgets, and strategic planning
Identify the best marketing programs to achieve lead generation goals and drive sales for all various entities and associated business objectives
Translate consumer insight and market analysis into a consistent strategic vision to maximize the appeal of the brand and the project
Set and guide strategies for all external marketing presence for various projects across all mediums (earned and paid) including web, print, advertising, social, video, photography, and PR
Develop and execute project marketing plans, programs, timelines, and budgets. Prioritize the projects that will add value and drive sales
Continuously evaluate the effectiveness of all existing marketing programs and make real-time adjustments and optimizations as needed
Analyze and report on digital media and website metrics. Lead digital campaign ideation, creative strategy, targeting, segmentation, SEM, and on-site CMS. Work with external agencies as needed
Be responsible for all marketing deliverables and sales collateral, including but not limited to all branding, content and ad creation, media campaign planning and management, website designs and updates, signage, fact sheets, brochures, design catalogs, and buyers/sellers guide
Oversee the real estate marketing budget and maintain accurate accounting and forecasting
Contract with and be the primary point of contact with internal resources and outside vendors
Manage them together to achieve defined goals
Be an advocate internally for the adoption of new digital marketing strategies, software, and technologies that will aid in the speed of sales and level of service we are able to provide customers
Ability to adapt quickly, thrive in ambiguity, and think outside the box in creating cutting-edge marketing strategies with a digital-first mindset
Qualifications:
MUST HAVE EXPERIENCE IN GRAPHIC DESIGN
Bachelors degree in a related discipline required
5 years of marketing management experience; agency and in-house experience
Experience working with clients in luxury residential real estate
In-depth knowledge of SEO, email marketing, inbound/content marketing, website management social and digital advertising principles, and digital-first content creation best practices
Proven track record for translating strategic direction into action-oriented plans and developing/implementing new processes
Hands-on experience in the creation and execution of profitable and cost-effective marketing plans, real-time optimizations, and associated reporting
Skilled and experienced in all aspects of marketing communications: strategy, brand management, Omni channel media planning and buying, the design and production of print/digital materials and publications, market research, and analytics
Intelligent, well-organized, and creative thinker who is solution-oriented. Strong quantitative and administrative skills with attention to detail
Demonstrates sound judgment and creative problem-solving skills- able to make good decisions in a rapid pace and changing environment
Able to simultaneously manage multiple projects and switch between high-level, long-term strategies and ground-level short-term tasks effortlessly
A self-starter, able to work independently without the need for frequent direction
Exceptional written, oral, interpersonal, and presentation skills
Programs & Platforms (Including But Not Limited To)
Adobe Creative Suite
Google Suite
Constant Contact
Facebook
IG
YouTube
LinkedIn
CapCut
Canva
Asana
Google Analytics
Google AdWords
Slack
Analytics Tools
WordPress
Coding
About Company:
We are the Number One Team at the largest brokerage in New York City with over 25 years of experience. We are looking to add real estate salespeople to our team who are driven and focused on performing to their potential to work in achieving our sales & productivity goals.