MyRacehorse is the first business unit to be launched by Experiential Squared, a global fractional ownership platform that is pioneering the democratization of the ownership of aspirational assets. What better place to start than the Sport of Kings? Nearly 100k users are already on the MyRacehorse platform where we offer affordable racehorse ownership, enabling individuals to compete at the highest level for a fraction of the cost through our micro share product.

ROLE DESCRIPTION

We have thriving stables in the United States, Ireland, the United Kingdom and Australia. MyRacehorse is by far the largest fractional ownership platform in the world and we are just getting started. Now it is time to grow the team and we are seeking an outcome-focused, super creative, data-driven Marketing and Advertising Manager who thrives on turning insights and analytics into actionable programs. This individual leads by example, thrives in a collaborative environment, and embraces problem-solving. You are the person that gets stuff done. The ideal candidate has a track record of leading integrated marketing campaigns with a focus on performance, creativity, segmentation, and testing. This position will report to the Head of Marketing. The candidate will be responsible for the below items in this unique and ever-evolving role with a fast-growing company.

RESPONSIBILITIES

• Obsess about hitting customer acquisition targets through prospecting and remarketing campaigns while building and enriching the overall brand.
• Maximize your media mix by pushing your winners and optimizing your under performers. It is all about crushing the results.
• Develop, refine and optimize a data-driven approach to targeting, messaging, segmentation, and testing.
• Be creative, find innovative ways to break through the clutter, rise above the noise and get our message in front of the right people and the right time.
• Develop a framework for retargeting, split testing, and segmentation to drive advertising messages and create unique journeys for new and existing customers.
• Collaborate with leadership to determine the goals of advertising campaigns and strategize plans to measure and optimize campaigns.
• Collaborate with marketing, content and tech teams to bring unique, multi-channel campaigns to life; partner with CRM team to leverage MarTech software to build customer journeys.
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
• Partner with the creative team on the design, content, and messaging for each campaign to ensure it meets the needs of the target audience.
• Communicate with appropriate teams and/or vendors to ensure smooth distribution of messages through email, mobile, web, social media and other channels.
• Leverage best practices and best-in-class technology to enrich the impact, efficiency, and effectiveness of advertising campaigns.
• Lead projects with external parties such as media vendors, track partners and influencers to enhance strategic partnerships.

QUALIFICATIONS

• Strong leadership, organizational and creative skills (copywriting skills a plus)
• Experience working on paid digital and social media marketing strategies
• Strong command of media buying strategy and experience using both Google and META self-serve campaign management tools
• Up to speed with current marketing techniques and best practices
• Knowledge of web analytics and advertising tools
• Comfort with navigating BI dashboards and utilizing ad tech tools for testing, measurement, and delivery; knowledge of attribution tools such as Rockerbox a plus
• Comfort using technology to drive marketing campaigns (think testing, optimization, delivery, and reporting)
• You have to be obsessed with the customer, we are all about delighting our customers
• Excellent communication and interpersonal skills
• A college degree is a plus, but we have lots of team members that did not go that route and are rock stars. We look for intellect, curiosity, and an ongoing commitment to learning
• We do run a horse racing company, so loving our equine athletes is a major PLUS and previous experience in horse racing would be a Double PLUS

BENEFITS

• Dental Insurance
• Health Insurance
• Vision Insurance

Pay: $55,000.00 – $70,000.00 per year

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Office/Locations:

Our main office is in Lexington KY and this is the preferred location, but for the right rockstar candidate, we can make a remote role work.

Please apply via Indeed: Click Here!

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