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We are seeking a detail-oriented and proactive Marketing Operations Specialist to join our team. This role will support Caylent’s overall go-to-market initiatives through collaboration with stakeholders from both sales and marketing to align strategy and support unified processes. This role will play a key role in optimizing systems to support GTM initiatives and providing data-driven insights to inform marketing strategies.
This role will support the success of our marketing campaigns and go-to-market (GTM) initiatives by effectively managing our marketing technology stack, ensuring data stewardship across platforms, and providing actionable insights through comprehensive analysis and reporting.
Role success will be measured against achieving incremental quarterly goals on adding impact and velocity to Caylent’s Go-To-Market plan.
Caylent is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at Caylent.
We are proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at hr@caylent.com.
Full Time
IT Outsourcing & Consulting
$73k-96k (estimate)
05/08/2024
07/07/2024
caylent.com
IRVINE, CA
50 - 100
2015
Private
JOSEPH LA TORRE
<$5M
IT Outsourcing & Consulting
The job skills required for Marketing Operations Specialist include Initiative, Email Marketing, Google Analytics, Insight, Sales and Marketing, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Operations Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Operations Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Operations Specialist positions, which can be used as a reference in future career path planning. As a Marketing Operations Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Operations Specialist. You can explore the career advancement for a Marketing Operations Specialist below and select your interested title to get hiring information.
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Quotes from people on Marketing Operations Specialist job description and responsibilities
Marketing Operations Specialists define, optimize, and improve marketing automation workflows throughout the stack.
02/13/2022: Provo, UT
Marketing Operations Specialists often establish, maintain and scale processes for the execution of marketing campaigns across multiple channels (email, SMS, paid ads).
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They define and develop marketing measurement approach including analytics and reporting.
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A marketing operations specialist conducts quantitative data analyses to determine ROI, forecasting, campaign effectiveness, and identify customer trends.
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Marketing Ops managers oversee a broad nexus of technology, programs, and data.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Operations Specialist jobs
Marketing ops professionals often possess technical and analytical backgrounds — financial analysts, project directors, data scientists, market researchers, analytics developers, certified data analysts.
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Experience with CRM databases; working knowledge of Braze ideal but not required.
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Set KPIs for achievements (not just results).
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Continue to get feedback from all collaborators.
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Achieve professional certifications.
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Step 3: View the best colleges and universities for Marketing Operations Specialist.