About the Role

MP&F Strategic Communications is seeking a UX Strategist to join our team. Applicants should have experience in user research and designing innovative, elegant experiences that meet user needs and drive measurable results for organizations. We’re looking for creative thinkers who are excited by the opportunity to solve complex problems for clients. Experience with content strategy, web development, data visualization, visual design, usability testing, content creation, SEO, web analytics, or social media is a plus.

ESSENTIAL RESPONSIBILITIES

• Develop strategic, user-focused digital experiences for multiple key audiences.
• Identify and create user personas based key audiences.
• Synthesize and present research findings through user personas, user journeys, experience maps, and feature requirements documentation.
• Work with the Marketing team to provide direction whenever UI/UX related interaction is needed.
• Conduct A/B testing and drive efficiencies and change through metric driven findings.
• Plan and implement data-driven strategies to help clients reach business goals through deliverables such as content strategy documents and website information architecture.
• Lead discovery activities, including competitive analysis, content and site audits, and qualitative and quantitative user research.
• Structure and execute user-centered research, including user interviews, usability testing, survey creation and analyses, card sorting and tree testing.
• Create innovative and intuitive design frameworks articulated through wireframes, sitemaps, and clickable prototypes.
• Work closely with visual designers, strategists, product managers, and developers throughout the design process, from concept to launch.
• Stay up to date on the latest technology, trends, and best practices on human centered design principles, user experience, and digital marketing.

QUALIFICATIONS

• BA/BS or equivalent work experience
• 5 years prior work experience in a related role
• Exceptional verbal, written, and presentation skills
• Ability to express abstract concepts in concrete ways
• Methodical, problem-solving mindset and attention to detail
• Self-starting and flexible; with an ability to work independently
• The ability to juggle multiple projects in a fast-paced, demanding environment
• Comfort with ambiguity and a commitment to constant iteration and improvement

About MP&F

MP&F Strategic Communications is an internationally recognized, full-service integrated marketing, advertising and communications firm based in Nashville, Tenn. Our clients work in a variety of industries – including health care, hospitality and higher education. We were established in 1987 as a one-person consultancy and today are a team of 80-plus strategists and specialists from myriad professional backgrounds and walks of life. When you join MP&F, you are joining a culture of excellence, hard work and success.

Benefits and Perks

• Competitive pay and benefits, including health insurance, paid holidays and family leave
• Hybrid work model with generous work-from-home options alongside working from our 30th-floor downtown Nashville home (paid parking included)
• Community give-back with our company pro bono program
• Professional development and mentoring programs
• Employee-driven culture, retreats, happy hours and more have made us an 11x Top Workplace winner.