RESTAURANT GROUP MARKETING MANAGER

Spunky, seasoned, independent, 13 store (each an individual concept, although we hate the word ‘concept’) local restaurant group seeks a dynamic Marketing Manager to lead our multi-channel outreach, work with our in-house team of designers, writers and photographers as well as external media outlets to carry each group’s unique voice into the next digital frontier (if we’re sounding like Tron: Legacy, we’re dating ourselves, there…). We’re not small; but we’re proud of an independent spirit and culture that’s all ears. We’ve been around; but we’re game for what’s next. We’ve always taken our benefits programs seriously. We’re game to pay for talent that’s game to take our in-house team to the next level on each and every channel.

If we’ve learned anything in 30 years, it’s that nothing in this industry is static. This position requires the kind of fluidity and adaptability that defines who we are as a group… and, hopefully, who this candidate is as well!

Responsibilities include but are not limited to:

• Develop comprehensive marketing strategies to enhance brand awareness and drive engagement across various social media platforms
• Oversee development and approval of content and scheduling for social media channels, including but not limited to Facebook, Instagram, Twitter, and TikTok
• Coordinate and approve all core content and scheduling for marketing initiatives, including copywriting and image selection
• Manage content, strategy, and budget for digital brand marketing efforts
• Provide editing and proofreading expertise within the media and marketing department to ensure high-quality content
• Monitor and analyze social media metrics to track performance, identify trends, and optimize content for maximum reach and engagement
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance analysis
• Cultivate and nurture relationships with influencers and brand advocates to amplify brand presence and reach new audiences
• Maintain an acute awareness of industry trends and emerging technologies in mixed-media marketing to continually innovate and optimize strategies
• Work with our in-house team of designers, writers, and photographers/videographers to produce compelling multimedia content for social media platforms
• Oversee public and external media relations to increase brand awareness, highlight special events and hiring initiatives, and proactively manage company news and press releases
• Generate and coordinate media appearances and features with mixed-media outlets, including but not limited to local news, magazines and radio
• Act as a brand ambassador, ensuring consistency and adherence to each brand’s voice and guidelines across all social media channels
• Curate and review reports to provide analytics and insights to owners and leadership highlighting successes, challenges, and opportunities for improvement
• Other work-related duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• Hospitality social media marketing experience: 2 years (Preferred)
• Proven experience in both marketing management and social media marketing roles
• Strong understanding of social media platforms, algorithms, and best practices
• Excellent written and verbal communication skills, including copywriting and copyediting
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Analytical mindset with proficiency in social media analytics tools
• Creative thinker with a passion for storytelling and content creation
• Experience with social media advertising platforms (e.g., Facebook Ads Manager)
• Demonstrated ability to collaborate in a team-focused, interdepartmental setting

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• On call
• Weekends as needed

Experience:

• Social media marketing: 2 years (Preferred)

Work Location: Hybrid remote in Clarkston, MI