There is an immediate opening for an Email Marketing Specialist on our Kipling eCommerce team. This position is responsible for driving customer engagement and topline sales through email and SMS marketing tactics. The Email Marketing Specialist will report to the Sr. Manager Customer Engagement.
Join the Kipling Family
We are on a mission. To live a vibrant and colorful - go places never been before. Be curious. Dare to live the life we've always wanted. That's our mission. Well, you may say: It's just bags. Yes, that may be true. But sometimes it's the simple things that make life easier.
Exploring the world with curiosity. We empower you to go your own way. That's why we inject all our creativity and out-of-the box thinking developing thoughtful designs with a casual coolness. Simply put, we design bags that inspire mobility and lighten your life.
Kipling, founded in 1987, is a leading European lifestyle brand with design-driven products sold in more than 80 countries worldwide. The product line includes handbags, luggage, backpacks, and accessories.
Our success story started in '87 in the heart of the fashion capital Antwerp with the iconic crinkled nylon bags. Today Kipling's well-known bags and accessories are available around the world in 436 stores in 80 countries and can be found in more than 7500 shops including the best department-stores, and kipling.com.
Position: Email Marketing Specialist
How You Will Make a Difference

• Develop, maintain, execute end to end email and SMS marketing campaigns, from conceptualization to implementation
• Work collaboratively with Creative design team on overall strategy, content and creative
• Utilize customer segmentation strategies to deliver personalized and targeted communications to drive traffic and topline sales
• Implement and optimize automation workflows, including welcome series, loyalty and reengagement strategies
• Conduct A/B testing on various elements of email campaigns to optimize open rates, click through rates and conversion rates
• Analyze campaign performance data and provide actionable insights to enhance future campaigns
• Prepare and present detailed reports on campaign performance, providing insights and recommendations for continuous improvement
• Partner with Retail Operations and other Digital Marketing partners to help drive a customer first, OMNI Channel marketing strategy
• Develop and maintain the annual SMS and Email Marketing budget and calendars

Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• At least 3 years proven track record in managing email marketing channel, focusing on strategy, execution, and optimization.
• Proficiency in email marketing and or SMS platforms
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Experience with analytic tools (Tableau, Google Analytics, etc.)
• Experience with CRM systems (Salesforce) and database management
• Familiarity with HTML/CSS for email template customization
• Excellent communication and collaboration skills with the ability to work effectively with others

What we will teach you:

• SFCC
• Bluecore
• Best practices in strategy for driving customer conversion, retention and Omni Channel Marketing using Email and SMS
• CRM Systems and Analytical tools such as Aptos, Sales Force, Bluecore, Google Analytics, Tableau and PowerBi
• Tools for analyzing, planning and forecasting key Channel metrics

VF Guiding Principles : Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What's In It for You
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.
Our Parent Company, VF Corporation
VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
#LI-VN1
Hiring Range:
$57,200.00 USD - $71,500.00 USD annually
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.