ABOUT THE ROLE

The Director of Ad Operations will be responsible for overseeing and optimizing all aspects of our advertising operations to maximize revenue and efficiency. This position requires a strategic thinker with strong leadership abilities, exceptional analytical skills, and a deep understanding of digital advertising platforms and technologies. The ideal candidate will be proactive, detail-oriented, and able to thrive in a fast-paced and dynamic environment.

YOUR DAY TO DAY

• Develop and execute strategic plans to optimize ad operations processes and workflows, ensuring seamless execution and delivery of advertising campaigns.
• Manage a team of ad operations professionals, providing leadership, guidance, and support to drive performance and productivity.
• Collaborate with media planners and SMEs to align ad operations strategies with the goals and objectives of our campaigns.
• Monitor and analyze key performance metrics and industry trends to identify opportunities for optimization and improvement.
• Implement best practices and standards for ad trafficking, campaign management, ad quality assurance, and full funnel optimization.
• Oversee the implementation and integration of ad technologies and platforms, such as ad servers, DSPs, SSPs, and DMPs, to streamline operations and enhance performance.
• Develop and maintain relationships with advertising partners, vendors, and technology providers to stay informed about industry developments and opportunities.
• Ensure compliance with relevant regulations and industry standards, including GDPR, CCPA, and IAB guidelines.
• Prepare regular reports and presentations for senior management to communicate performance, trends, and insights.

WHAT YOU BRING

• Bachelor's degree in business, marketing, advertising, or a related field; advanced degree preferred.
• 7 years of experience in digital advertising operations, with a proven track record of success in a leadership role.
• Deep understanding of digital advertising ecosystem, including ad serving technologies, programmatic advertising, ad exchanges, and data management platforms. Specifically, DCM, Google Tag Manager, Google Analytics, DV360.
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Proven leadership abilities, with experience managing and developing high-performing teams.
• Ability to thrive in a fast-paced and dynamic environment, with a strong focus on results and continuous improvement.

Location: Austin (3 days/week in office)