Philadelphia commercial aspires to be top-of-mind as the single source commercial flooring provider, we partner with dealers, end users and architectural and design firms to provide the right balance of design, speed and price. Our speed, breadth, value, service/ease of transaction enable clients to get the best design for their budget and timeline.

Description

The Digital Brand Manager is responsible for executing (BRAND) digital marketing efforts and managing branded websites and platforms. This role involves developing and executing digital campaigns, optimizing channel performance, and leveraging data-driven insights to achieve marketing objectives.

Primary Responsibilities

• Collaborate internally with other Digital teams to execute the digital marketing strategy for BRAND, encompassing various digital channels, including website, search, paid media, email and social.
• Oversee the planning, implementation, and optimization of digital campaigns to drive brand awareness, lead generation, and customer acquisition.
• Partner with external agencies and internal SMEs to leverage expertise in areas such as audience targeting/segmentation, SEO, content strategy and marketing automation.
• Align the website strategy with the brand strategy and standards and the broader organizational goals and strategies.
• Research, track, and analyze competitors, marketplace trends, and consumer behaviors and create strategies to turn those insights into action.
• Monitor industry trends, competitor activities, and customer insights to identify opportunities for growth and innovation in the digital space.
• Manage all website updates and partner with internal IT and Digital teams on site priority and planning initiatives.
• Ensure the website complies with the appropriate laws and regulations. Keep the website's domain, hosting registration, and certifications current.
• Manage all paid media efforts internally and with agency partners, including developing and monitoring campaign budgets.
• Develop social media strategy for the brand. Work with the creative team to craft compelling and relevant social media campaigns and content, including posts, images, videos, and graphics that align with the brand's tone and voice.

Requirements:

• Bachelor’s degree in marketing, digital marketing, business, or IT related field
• 5 years' experience in digital marketing or related field
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various digital and social media platforms and best practices
• Experience with managing paid media campaigns and budgets a plus
• Experience working with agency partners.
• Understanding of website analytics tools, such as Google Analytics

Only local or semi-local candidates please. We are not looking to relocate candidates for this role.

Job Type: Full-time

Pay: From $81,000.00 per year

Experience:

• Digital marketing: 5 years (Required)

Ability to Commute:

• Dalton, GA 30721 (Required)

Work Location: Hybrid remote in Dalton, GA 30721