Marketing Technology Consultant

At Acxiom, our Marketing Technology Consultants play a pivotal role in understanding and shaping our clients' needs. They excel in crafting precise business and systems requirement documents, conducting thorough research, and delivering strategic insights for key business decisions. Their involvement in implementing transformative changes is paramount.

The essence of this role lies in fostering collaboration with an array of partner-provided marketing platforms like Adobe, Sitecore, and Salesforce, in addition to various enterprise Customer Data Platforms (CDPs). Moreover, our consultants actively engage with Acxiom's product team to comprehensively understand data and content dynamics across these systems.

JOB ROLE SUMMARY

In your role, you will engage directly with our valued customers, delivering top-tier consulting services that seamlessly harmonize cutting-edge technologies to cater to their unique needs, all while harnessing the power of Acxiom products. Your exceptional skill set will shine in your ability to discern the intricate business challenges faced by prospects and clients, transforming these challenges into comprehensive business requirements that intricately align data with user journeys. Mastery in customer expectation management and project scope control will be your forte, artfully orchestrated through workshops and meetings. Your integral collaboration with stakeholders will serve as the driving catalyst, propelling projects towards triumphant success.

DUTIES AND RESPONSIBILITIES

• Marketing Strategy Development: Collaborate closely with clients to understand their business objectives and marketing goals while designing and implementing customized marketing strategies that leverage technology to achieve desired outcomes.

• Technology Roadmap Planning: Partner closely with clients to develop comprehensive technology roadmaps, providing expert guidance on adopting and integrating marketing technology platforms.

• Vendor Assessment and Selection: Evaluate and assess marketing technology vendors to ensure compatibility with clients' requirements and objectives, providing recommendations on vendor selection based on thorough assessments.

• Use Case Definition: Identify and define specific use cases for marketing technology implementation and develop detailed use case scenarios to demonstrate the proposed solutions' potential impact and benefits.

• Business Requirement Definition: Conduct in-depth analysis to identify clients' specific business requirements for marketing technology solutions, translating business needs into clear and actionable technical specifications.

• Business Value Assessment: Quantify the potential business value and ROI of proposed marketing technology solutions and provide clients with data-driven insights on the anticipated impact of technology investments.

REQUIRED EXPERIENCE AND TECHNICAL EXPERTISE

• A bachelor's degree in marketing, Business, Information Technology, or a closely related field is a fundamental requirement

• MBA or advanced degree is a notable advantage

• 15 years in marketing technology consulting or a related role

• Interpersonal prowess in collaborating with clients and internal teams

• Paramount problem-solving skills for overcoming complex challenges

• Extensive experience in the marketing technology industry, with a comprehensive understanding of evolving trends, emerging technologies, and best practices

• Proven success in providing strategic consulting services to a diverse range of clients, including Fortune 500 companies

• Demonstrated ability to translate client needs into effective marketing technology solutions

• Proficiency in various marketing technologies, including customer data platforms (CDPs), marketing automation software, CRM systems, data analytics tools, and digital advertising platforms.

What will set you apart:

• Advanced mastery and understanding of MarTech/AdTech products and solutions, coupled with the skill to seamlessly apply this expertise to both industry-wide challenges and specific client business dilemmas #GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .