Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Team Overview
TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review, and participation. We are looking for a passionate business development manager to drive the growth for TikTok Shop's newest e-commerce feature - TikTok Shop Live.
We are seeking a Program Manager to lead our Seller Livestreaming Training Programs in the US market. This role will involve working closely with external education agencies to design and implement comprehensive training programs for our sellers. The ideal candidate will have a strong background in project management, marketing, or education, with a preference for those with experience in managing agency relationships. The successful candidate will be adept at communicating effectively with both agencies and sellers to ensure the highest quality training delivery.
Responsibilities:
- Lead the development and execution of seller livestreaming training programs.
- Manage project timelines, deliverables, and resources to ensure timely and successful program completion; oversee the coordination and logistics of training sessions, both online and offline.
- Identify, onboard, and manage relationships with external education agencies.
- Work closely with agencies to develop and refine training content based on feedback and evolving needs.
- Act as the primary point of contact between internal teams, agencies, and sellers.
- Facilitate clear and effective communication to ensure alignment and understanding of program goals; address any issues or concerns promptly and effectively.
- Develop strategies to promote training programs and increase seller participation.
Monitor and analyze engagement metrics to continually improve the program's effectiveness.
- Create and distribute promotional materials to attract and retain participants.
- Collect and analyze feedback from pilot sessions and ongoing training to identify areas for improvement.
- Implement changes to the training process and content based on feedback and best practices.
Stay updated with industry trends and incorporate relevant developments into the training programs.
Qualifications
Minimum Qualifications:
- Experience in project management, preferably in a marketing or educational context
- Experience managing relationships with external agencies or vendors
- Communication and interpersonal skills
- Strong organizational skills and attention to detail, and an ability to work independently and as part of a team
- Proficiency in using project management tools and software
Preferred Qualifications:
- Certification in Project Management (PMP or similar)
- Experience in the e-commerce or livestreaming industry
- Experience in training program development and implementation
- Familiarity with the US market and cultural nuances
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2