• Create, manage and optimize advertising campaigns on Social Media platforms including Facebook, Instagram, Tik Tok, Twitter, YouTube, Snapchat and other networks.
• Lead the consolidated media buying process for International working alongside the Digital Managers. 
• Build, manage and optimize media campaigns through social platforms (specifically Facebook Ads Manager, TikTok, and YouTube
• Set and optimize bids at placement, ad set, device, geographic and other levels
• Leverage consumer insights, marketing data, and analytics to develop media strategies.
• Support planning and execution of key campaigns working with to local Digital Managers and regional Marketing team on end-to-end management of biddable media campaigns.
•  Manage and pace campaign budgets on ­­a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals
• Knowledge of programmatic and ability to set up private marketplace deal in DSPs such as The Trade Desk, DV360, and Amazon is highly desirable
• Stay current on digital industry trends and emerging platforms
• Actively test and analyze targeting, ad creative, landing pages, and placements to drive results. 
• Consolidate learnings and best practices across regions to improve efficiency and develop consistency in the way we go to market for all markets and brands.
• Work with Analytics Manager to to develop performance reports to measure, evaluate, and analyze campaign performance and provide recommendations and optimizations on an ongoing basis.
• Contribute to Quarterly Marketing Reviews and other management-facing presentations that outline performance, insights from testing, and key strategic opportunities
• Maintain media budgets and overall budget summaries for assigned campaigns
• Partner with finance and procurement teams to track purchase orders and ensure invoice reconciliation

Essential Job Requirements:

• Minimum 5-7 years of digital marketing experience and extensive knowledge of digital mediums including major social media networks, programmatic, current technology and related applications.
• Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields.
• Must be proactive and focused, detail-oriented, self-motivated, results-driven, and able to manage multiple priorities and projects simultaneously in a fast-paced environment.
• Strong knowledge of Social Media. Programmatic knowledge is a plus. 
• Proven ability to educate teams and peers on complex media and measurement concepts.
•  International experience buying and optimizing digital media is a plus.
• Fluent in English both spoken and written. Additional languages are a plus.
• Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook.
• Digital media certifications and training plus: Google, Facebook, Twitter, Trade Desk, etc.