** General Manager, Cross-Portfolio Integrated Demand Team, Global Demand Center**

Marketing - Manage a team whose responsibility is to define, develop and execute demand generation programs.

- Work with program analytics and optimization teams to monitor program performance, project expectation and identify optimization opportunities.

- Hire and develop team to deliver effective programs on time and on budget

- Act as primary liaison with corporate marketing teams for Industries, Midmarket and Sustainability to ensure appropriate demand plans are in place both from the cross-portfolio IDT as well as solution IDTs.

* Lead a team of digital demand professionals in the planning, development, and execution of demand generation programs. This includes working with stakeholder teams to identify needs, determining business objectives, and working with demand channels to orchestrate paid and owned activities to support program objectives. Programs will generally focus on acquiring new demand but may also include installed base and influence programs.

* Collaborate with various internal and external teams including corporate and field teams to implement the demand plan.

* Serve as a subject matter expert in the evaluation of overall performance to refine programs for business impact. This includes e.g. business and campaign performance across the digital marketing mix, program execution, and pipeline impact. Collect and syndicate best practices.

* Help guide and develop messaging strategies to best solve complex product-market fit scenarios.

* Oversee development and optimization of key digital assets, including, but not limited to, landing pages, qualification scripts, content offers, and customer nurture.

* Work with both external and internal agencies to oversee the development of digital assets and content, on time and on budget.

* Analyze content performance and optimize programs to maximize consumption and conversion of content.

* Build relationships and drive alignment with business stakeholders. Share knowledge and expertise.

* If required, procure third party vendors to support delivery of digital marketing content and innovation.

* 10 years B2B or B2C digital high-tech marketing experience

* 5 years of people management experience preferred

* Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan

* Must be proficient in marketing automation tools and their application for demand generation programs.

* Strong collaboration and executive stakeholder management skills

* Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs

* Bachelors degree or equivalent required.

* Excellent written and verbal communication skills.

* Must be able to understand, critique and give feedback on content design and delivery methods.

**Job Segment:** General Manager, ERP, Program Manager, Manager, Marketing Manager, Management, Technology, Marketing **Driven by innovation.**

SAP has continuously evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. Our customers are solving the worlds hardest problems. As a cloud company we are future-proofing our customers business and building systems that provide a foundation for growth and innovation. Our vision of the future of enterprise IT is simple software must be hyper-personalized, modular in nature, and support outcome-based business models.

** General Manager, Cross-Portfolio Integrated Demand Team, Global Demand Center**

Requisition ID 324652 Posted Date Jan 21, 2022 Work Area Marketing Career Status Executive Employment Type Regular Full Time Expected Travel 0 - 10% Location Bellevue, WA, US, 98004

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