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The Blueprint (Role Profile)
A key leader in the Marketing team, the Director, Product Management is responsible for the overall strategy and development of product definition, positioning, pricing, and product lifecycle management to include market sensing, leading the product management function, pricing, customer communications, product support, and revenue forecasts. Primary responsibilities include building category leadership and brand equity through distribution/penetration expansion, increased user demand, and driving revenue and profitability. The Director, Product Management is an expert in the market, category and user and leads a cross-functional team to deliver category strategy, innovation and portfolio plans.
The Build (Responsibilities):
•Manages the product management team by attracting, developing, and retaining top talent. Sets clear objectives and prioritizing initiatives for the team, as well as assigns projects and tasks to direct reports and provides feedback to build competency.
•Recommends changes to strategies and priorities based on external data and trends, including macroeconomic data, market and category trends, competitive information, customer insights, as well as formal and informal research.
•Formulates category long-term vision, strategies, and 3–5-year financial targets as it relates to brand, category and channel strategy.
•Creates category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces.
•Develops global product portfolio plan that defines product lines to enter, exit and maintain based on insights, analytics and trends.
•Recommends global and regional pricing strategies, including promotional depth and frequency guardrails for category.
•Partners with Channel Management on annual trade plans and financial targets.Ensures alignment with category plans and priorities.
•Partners with Brand Activation on annual situation assessment and development of integrated marketing plan. Recommends category priorities, A&P budget and activation tactics to deliver category priorities and financial targets.
•Works with Finance to develop annual base and stretch revenue, gross margin, and OI targets for category.
•Oversees execution of SKU rationalization process to deliver SKU reduction targets.
Full Time
$50k-68k (estimate)
12/22/2023
05/28/2024
The job skills required for Director, Product Management include Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Management. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Management. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Product Management positions, which can be used as a reference in future career path planning. As a Director, Product Management, it can be promoted into senior positions as a Product Management Senior Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Management. You can explore the career advancement for a Director, Product Management below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Management, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Management for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Management job description and responsibilities
They communicate their products’ strategy to relevant teams such as development and sales.
02/17/2022: Columbus, OH
During the product review, a PM presents an overview of recent launches and any available metrics, upcoming launches, top user needs, and a view of the broader product roadmap.
02/02/2022: Binghamton, NY
Product managers may leverage analytical tools such as a SWOT analysis to structure their approach towards their competitors.
01/08/2022: Somerset, NJ
They drive product development and are responsible for their products’ successes and failures.
03/03/2022: Concord, NH
Product managers advocate for their products with executives and other stakeholders. From working on the core product development to analyzing customer feedback, mobile gaming PM’s have a lot on their plate.
01/20/2022: Rock Hill, SC
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Management jobs
Understand the market, the customers, and the product.
03/27/2022: Boise, ID
Review documentation and gather data.
03/12/2022: Mcallen, TX
Talk with all kinds of customers.
03/18/2022: Stamford, CT
Create an ambitious product mission or vision.
02/07/2022: Sioux City, IA
Creative problem-solving skills is a strong plus in this position.
02/13/2022: Fort Smith, AR
Step 3: View the best colleges and universities for Director Product Management.