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Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.Headquartered in Walnut Creek, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply chain, and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.
Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.
Job Summary and Mission
The Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.
The Associate Brand Manager's role is to drive the performance, equity, and share of our brands by activating distinctive consumer insights. In this role, you enable the team to know its consumer deeply and build engaging brand experiences. This role supports the brand innovation activities by collaborating with product development, sales, shopper marketing, operations and finance to generate demand. This role also serves as a key quality champion and activist for the brand, providing insights and leading actions that maintain and/or improve the product experience with consumers.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Brand Stewardship
Basic Qualifications
Required Knowledge, Skills and Abilities
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay scale disclosed below has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Other
Consumer Goods
$149k-189k (estimate)
05/03/2024
07/02/2024
dreyersgrandicecream.com
OAKLAND, CA
1,000 - 3,000
1928
Private
SCOTT BROOKS
$1B - $3B
Consumer Goods
Dreyers is a manufacturer and distributor of ice cream and frozen dessert products.
The job skills required for Associate Brand Manager include Initiative, Insight, Marketing Communications, New Product Development, Product Development, Supply Chain, etc. Having related job skills and expertise will give you an advantage when applying to be an Associate Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Associate Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Associate Brand Manager positions, which can be used as a reference in future career path planning. As an Associate Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Associate Brand Manager. You can explore the career advancement for an Associate Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming an Associate Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Associate Brand Manager for your reference.
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04/01/2022: Elkhart, IN
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Conducting research to identify market trends and target customers preferences.
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Associate brand manager should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities.
01/20/2022: Moline, IL
Design advertising campaigns for new products and services, assist in developing effective media campaigns and choosing appropriate distribution channels
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Career tips from people on Associate Brand Manager jobs
Associate brand manager assists the brand manager in all activities related to the brand.
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Have previous experience analyzing consumer behavior and organizing promotional events.
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Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role.
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