Description of Work

The NC Wildlife Resources Commission (NCWRC) Mission Statement is to conserve North Carolina’s wildlife resources and their habitats and provide programs and opportunities that allow hunters, anglers, boaters and other outdoor enthusiasts to enjoy wildlife-associated recreation. The Commission is the regulatory agency responsible for the enforcement of N.C. fishing, hunting, trapping and boating laws. The NCWRC employs over 700 full-time staff across the state, including wildlife and fisheries biologists and technicians, wildlife law enforcement officers, wildlife educators, communication specialists, customer service, information technology, and administrative professionals.
The Office of Communications, Marketing and Digital Engagement (CMDE) engages North Carolina’s citizens and visitors in understanding their connections to the state's natural resources, particularly its wildlife resources, and to the agency. The primary function of CMDE is to impart messaging designed to facilitate the conservation of the state's natural and wildlife resources, their habitats, and the environment humans share with these resources. CMDE provides targeted support for efforts to increase the agency's constituency base, promote specific activities and events, maintain and enhance corporate and partnership support of agency programs, and develop marketing initiatives to accomplish the agency's mission. CMDE is directly responsible for all agency's communications and marketing efforts, including internal and external communication, video development, photography, agency websites, social media platforms (Facebook, YouTube, Twitter, Instagram, Vimeo, NextDoor and LinkedIn), graphics design and the agency’s magazine, Wildlife in North Carolina.
The North Carolina Wildlife Resources Commission is accepting applications for a Marketing Specialist II (Marketing Strategist) for our Communications, Marketing and Digital Engagement (CMDE) Division. The primary purpose of this position is to manage and implement all agency marketing campaigns. The agency has recently transitioned its license and vessel registration system to a third-party vendor and this position will provide direct support to the Marketing Administrator in that position’s expanded role to generate, increase and drive license sales and retention efforts. This position will also implement and manage non-revenue generating campaigns in support of staff outreach and undertake individual tasks of a marketing plan as assigned. This position supervises a Marketing Coordinator position.
The work schedule for this position is 40 hours per week, Monday-Friday. This position may require occasional overtime and travel. This position is eligible for telework under the agency’s current telework policy of one day per week as approved by management. This position will be based out of the Wildlife Resources Commission Headquarters building in Raleigh, NC (Wake County).

Knowledge, Skills and Abilities / Competencies

Required Competencies, Work History, and Credentials must appear in the application to receive consideration during the selection process. Resumes will not be accepted in lieu of completing the application. Applications stating "See Attached Resume" or including an embedded text resume will be considered incomplete and will not be processed.
To qualify for this position, applicants must document on the application that they possess ALL of the following:

• Experience developing marketing strategies for a variety of campaigns;
• Experience leading and managing multiple marketing campaigns;
• Experience applying data analytics to effectively manage and improve marketing campaigns.

• Experience with email marketing;
• Experience with google analytics or similar data analytics tools;
• Ability to supervise and direct the work of a Marketing Coordinator.

Minimum Education and Experience Requirements

Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and three years of experience in the related field;
OR
an equivalent combination of education and experience.

Supplemental and Contact Information

* PLEASE SUBMIT YOUR APPLICATION ON-LINE USING THE OSHR JOB SEEKERS WEBSITE *
All applicants must complete and submit a State application for employment using the NeoGov Online Job Application System located on the Office of State Human Resources “Work for NC” website (http://www.oshr.nc.gov/jobs/ ) for the State of North Carolina.
If you are having technical issues submitting your application, please call the NeoGov (governmentjobs.com) Help Line at 855-524-5627.
*The North Carolina Wildlife Resources Commission is an Equal Employment Opportunity Employer*
The North Carolina Wildlife Resources Commission (NCWRC) is committed to maintaining a culture of equity, diversity and inclusion. NCWRC strives to ensure that all employment practices are implemented in a manner that is equitable to all applicants and employees.
Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax reference the contact information below. All applicants should indicate the position number and job title in the section "Jobs Applied For".
Applicants seeking Veteran's Preference must attach a DD 214 Form, Certificate of Release or Discharge from Active Duty along with your application.
Applicants seeking National Guard Preference (to include North Carolina Army National Guard & North Carolina Air National Guard) must attach a copy of the NGB 23A (RPAS) or a copy of the DD256 or NGB 22 along with your application.
All Required Competencies, Work History, and Credentials must appear in the Education and Work Experience sections of the application form to receive consideration during the selection process. Resumes will not be accepted in lieu of completing the State Application form. Applications stating "See Attached Resume" or including an embedded text resume will be considered incomplete and will not be processed.
*Degrees must be received from institutions appropriately accredited by the U.S. Department of Education*
If you have started a college degree program but have not completed it – please document the number of Semester CREDIT HOURS you have completed in the Education section of your application.
*State Employee Benefits*
We value our employees and offer a wide variety of competitive and family-friendly benefits. Learn more about employee resources, safety, health and wellness information, leave options, employee discounts and more by visiting the NC OSHR website... https://oshr.nc.gov/state-employee-resources/benefits
*Employment Eligibility*
It is the policy of the State of North Carolina and the Office of State Human Resources (OSHR) that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).
*For More Information*
For more information about the North Carolina Wildlife Resources Commission, visit the WRC website… https://www.ncwildlife.org/
CONTACT INFORMATION:
NC Wildlife Resources Commission
Human Resources Office
Phone: 919-707-0101
Fax: 919-707-0108