Marketing Director GENERAL STATEMENT OF POSITION:

Under occasional supervision, directs the sales and marketing program for The Hampton Memory Care at an individual community level; disseminates information to the public regarding the community; supervises staff of the sales and marketing department; performs sales and admissions functions, and coordinates special events.

Executive Director

ESSENTIAL FUNCTIONS:

The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

• Know and understand the vision, purpose, values and goals of The Hampton Memory Care.
• Searches out qualified leads from a variety of sources;
• Shows apartments and retirement community to prospective residents, guests and others;
• Explains the community features and benefits to potential residents and families;
• Builds relationships with area professionals for ongoing referrals and leads;
• Initiates and maintains contact with prospective residents, referral sources and others;
• Receives calls and inquiries from prospective residents, their families, and their advisors; provides information, answers questions, overcomes objections and closes sales; follows up with all leads timely and in sufficient manner consistent with The Hampton Memory Care expectations;
• Interviews and reviews records for approval of prospective residents; paperwork includes applications, contracts, financial/medical reports, lead tracking and sales reports;
• Oversees and facilitates the acceptance process for new residents; ensures that apartments are ready for occupancy as contracted with prospective residents;
• Supervises the staff of the sales and marketing department (if applicable), which includes recruiting, hiring, supervising and terminating employees; supervision includes assigning and reviewing work, maintaining standards, coordinating activities and conducting performance evaluations;
• May supervise or act as move-in coordinator; facilitates the move-in process for new residents, writes work orders for apartments as necessary and coordinates the process with other departments of the community;
• Prepares annual sales and marketing plan and quarterly updates;
• Prepares and reviews occupancy and sales reports;
• Coordinates and facilitates marketing events and group presentations;
• Works with outside consultants as required;
• Monitors and manages the budget of the department; prepares monthly financial reports;
• Facilitates and attends in-service training and meetings as required;
• Provides effective and courteous service to all residents and families, referral sources, and coworkers;
• Promotes and protects the rights of all residents;
• Performs various related essential duties as required by the community’s Executive Director.

MINIMUM TRAINING AND EXPERIENCE:

High school diploma with some vocational or college course work in business, marketing or a related field. Five years of related experience, a Bachelor’s degree in marketing, social sciences, business or a related field may be substituted for three of the years of experience; or any equivalent combination of training and experience that provides the required skills, knowledge and abilities.

CERTIFICATION AND CLEARANCE REQUIREMENTS:

• Requires First Aid certification;
• Criminal record clearance or criminal record exemption, as required by law
• Health evaluation to ensure ability to perform duties of the position and the absence of any communicable disease, including tuberculosis and CXR clearance.

• Sales management theory;
• Effective sales closing methods;
• Prospect evaluation methods;
• Principles of organization and functions of a retirement community;
• May require knowledge of contracts for continuing or life care communities;
• Lead tracking and prospect communications methods;
• Motivation and coaching of employees;
• Procedures for monitoring budgets.

• Ability to operate a variety of automated machines including personal computer, copier, and fax machine;
• Ability to coordinate hands and fingers in performing typing or data entry; may require the ability to coordinate hands, arms and legs in order to walk and drive an electric cart;
• Ability to exert light physical effort in sedentary to light work involving sitting most of the time, but may involve walking or moving from one area to another or standing for periods of time;
• Ability to exert a negligible amount of force frequently or constantly to lift, carry, push, pull, or move objects.

• Focuses on results, perseveres and drives for the goal line;
• Strategic thinker; understands business issues and how his or her position relates to the big picture;
• Team player: works through processes and with others to accomplish goals;
• Customer focus: knows the needs of prospective residents;
• Accountability: understands the need to achieve targets and goals of the department;
• Leadership: organizes the department to achieve goals and targets; leads by example; makes decisions with whatever information is available; inspires others to achievment.

Job Type: Full-time

Pay: $25.00 - $32.00 per hour

Expected hours: 35 – 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Tumwater, WA 98512 (Required)

Ability to Relocate:

• Tumwater, WA 98512: Relocate before starting work (Required)

Work Location: In person