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Social Media Manager
The Villages The Villages, FL
$80k-100k (estimate)
Full Time | Skilled Nursing Services & Residential Care 2 Months Ago
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The Villages is Hiring a Social Media Manager Near The Villages, FL

Within the spirit of "Making People's Dreams Come True", this position helps drive & reinforce The Villages Brand across various social media platforms. They create compelling posts, recommend original content, suggest creative ways to attract more prospective residents, grow followers, increase engagement, implement and maintain social media initiatives, all while supporting the greater marketing goals and objectives of The Villages as a whole. This role helps manage and assign responsibilities to our Social Media Coordinators and collaborates with many members of our marketing team to promote our brand. They are a vital member of our Marketing Team.
Full-Time, On-Site position. Competitive salary based on experience, starting at $57,597 per year.Benefits For Full-time Eligible PositionsMedical (HSA/FSA), Dental, and Vision Insurance | 401k and/or ROTH | PTO & Paid Holidays | Basic Life & AD&D | The Villages® Charter School eligibility | and much more!
Responsibilities
  • Work with the Marketing Leadership Team including Digital Marketing Director(s) to launch resident engagement campaigns.
  • Suggest new ways to attract additional followers and prospective residents.
  • Partner with Digital Marketing Director(s) to create and manage monthly editorial calendar(s).
  • Use Social Media platforms to schedule editorial calendar and posts.
  • Manage and assign weekly content creation tasks to Social Media Coordinator(s) and other members of the Social Media Team.
  • Collaborate with the Creative Team to develop compelling text, image and video content in alignment with The Villages voice and brand to inspire, inform and/or entertain.
  • Assist in writing copy for social media platforms as needed.
  • Design posts to sustain readers’ curiosity and create a buzz around new initiatives.
  • Use project management software to create and track social media initiatives.
  • Moderate and facilitate online conversations with customers and respond to queries in a friendly & timely manner.
  • Measure, track and report the success of social media campaigns.
  • Stay up to date with changes on all social platforms; ensuring maximum effectiveness.
  • Monitor performance for continuous improvement and/or adjustments to our active social strategies.
  • Understand resident audiences and current social trends.
  • Follow other brands on social media to be aware of industry trends and best practices.
  • Share social media trends and best practices for developing content specifically for social media in a collaborative manner with the Creative and Social Media Teams.
  • Act as coach, mentoring Social Media Coordinators one on one; helping them excel in their positions and beyond with the use of goal setting, evaluations and professional development tools.
  • Utilize office computer and office equipment (copier, scanner, etc.) along with a host of other software applications, including the Microsoft Office Suite, social Media applications (ex: Hootsuite/Sprout Social), Workfront and subsequent, project management tools.
  • Drive to various locations for social media assignments and events; using one’s own vehicle or company golf cars.
  • Attend special meetings, educational sessions and assist leadership in ongoing training of team members as asked.
Education/Experience Requirements
  • Bachelor’s degree (B.A.) in Marketing, Communications or related field and a minimum of 4 years direct experience in social media on behalf of a brand or a combination of 8 years education and experience.
  • Strong in social media copywriting, with great attention to detail required.
  • Solid understanding of web and social media analytics to include proficiency in Google Analytics and related social media tools (ex: Hootsuite, Sprout Social, etc.) needed.
  • Excellent time management and organization skills a must.
  • The ideal candidate is someone who is unafraid to think differently, always going the extra mile, and keeps current on the latest trends in a multi-faceted environment.
Supervisory Responsibilities
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Skilled Nursing Services & Residential Care

SALARY

$80k-100k (estimate)

POST DATE

04/11/2023

EXPIRATION DATE

06/28/2024

WEBSITE

stonenaturecenter.org

HEADQUARTERS

TOPEKA, KS

SIZE

25 - 50

FOUNDED

1965

CEO

SYLVIA CRAWFORD

REVENUE

$5M - $10M

INDUSTRY

Skilled Nursing Services & Residential Care

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

03/06/2022: Lynchburg, VA

Manages marketing and advertising on social media.

02/05/2022: Eugene, OR

Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

03/11/2022: Stamford, CT

Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

02/15/2022: Las Vegas, NV

The social media manager also strategizes how to grow and further develop the business through social media.

02/15/2022: Ventura, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

12/23/2021: New Suffolk, NY

Most social media managers also have soft skills that help them excel at their jobs.

01/09/2022: Anaheim, CA

Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

02/04/2022: Lincoln, NE

There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

02/19/2022: Cedar Rapids, IA

Content curation has always been a major part of social media marketing skills.

01/12/2022: Wilmington, NC

Step 3: View the best colleges and universities for Social Media Manager.

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