Job Overview:

The Director of Marketing is responsible for planning, directing and overseeing the implementation and direction of effective marketing programs that support assigned business solutions. The ideal candidate will also have practical, working experience in brand development, positioning, and messaging. The candidate will also develop and oversee the execution of digital activity including email, paid and organic advertising, and e-commerce activity.

Responsibilities:

• Oversees marketing communications that support assigned products and solutions, includes positioning, branding, advertising, articles, trade shows, seminar and event collateral materials, website design and content either directly or on an outsourced basis.

• Oversees product marketing including competitive analysis, product launch management, sales tools, competitive analysis and general sales support.

• Collaborates with key partners cross-functionally to lead initiatives supporting existing business and new initiatives and product launches.

• Develops and executes marketing plans to increase brand awareness in a creative and comprehensive way.

• Provides input on developing operational systems and processes that ensure consistent, efficient, measurable, and reproducible results.

• Leads in the expansion of Sonny’s digital marketing footprint, including paid and organic digital media, email marketing, blog and content marketing, lead generation, lead tracking and management.

• Develop and track metrics and success criteria for all marketing programs and activities across demand generation, product marketing, channel and partnership marketing campaigns.

• Defines clear roles and responsibilities for the team, sets performance expectations, defines KPIs, and provides guidance and mentorship to team members.

• Provides strategic and technical leadership to the marketing team, ensuring the successful execution of projects and the achievement of business objectives.

• Other Duties as assigned

• 6 years’ directing marketing activities for an organization with similar functions

• ***6/7 - We need candidates that have a more industrial and/or technology background.

• Bachelor’s degree in marketing required. Master’s preferred.

• Brand marketing, brand messaging, B2B a must

• (communications, brochure & catalog development, digital advertising, social media, ecommerce, tradeshow, brand development and product launches).

• Working Knowledge of Marketo (or equivalent), Salesforce, Sprout and Wrike.

• Practical experience implementing marketing campaigns, measuring effectiveness and reporting results.

• Collaborative worker who can work across marketing functions to drive go-to-market strategies.

• Experience in managing the activities, schedules, and workloads of staff, providing career development, coaching, technical guidance, counseling, and performance management as direct reports. Ability to assess staff abilities and training needs and to address performance issues.

• Ability to manage up to the Senior Executive team.

• Ability to plan, execute and drive improvement on a continued basis.

• Lead by example, evaluating departmental workload requirements and staying late when needed.

• Demonstrate Enthusiasm - be a positive and encouraging presence in the office.

Education:

Bachelor’s Degree in Marketing required. Master’s preferred.

• Have to have managed a team, will have indirect reports. Also doing the hands-on day to day.

• This new candidate will lead either our equipment solutions or Controls and Technology based solutions.

• Brand marketing, brand messaging, B2B a must

• The experience of the candidates was mainly sound but would like to too have a bit more experience working with sales and customers.

• We work a lot with our sales group and customer base so having more than just a pure marketing background is important.

• Industrial products knowledge i.e hydraulics or motors

• Facebook Business Manager. Nice to have: B2B - preferrable.

• **Would look at Sr. Manager who is looking to get into a Director role