Primary Function

To be the primary liaison between the Sales Team and our Marketing Agency. Grow Essency’s exposure and recognition within the plumbing, wholesale, and end user communities. Primary goal is to help sell the product through marketing (using social media, email, trade magazines, etc…), especially to the contractor. Being a relatively new product to the market, a common understanding of what the product is and is not, is incredibly important – each market is different. To work with Sales in finding key hot points in each market, and to create messaging around those points. Our partnership program, called Pro League, is a key vehicle to communicate with our customer base. It will be important to grow this group, learn from them, and deliver timely and targeted messaging to members. To meet regularly with the Sales and Marketing Teams, understanding the goals & objectives, and executing on key actions. To become an expert in HubSpot and its marketing tools, to use as a communication tool, keep organized, and extract as much benefit from the tool as possible. To assist in driving tradeshows & events.

Responsibilities

• Coordinates all U.S. marketing efforts with Sales Team and Marketing Agency
• Administers & continuously improves contractor partner program, Pro League
• Works with Sales & Marketing Directors to ensure smooth, productive, and successful National trade shows & other company-wide events
• Coordinates with Regional Sales Managers & Marketing Agency to ensure sales team members have all necessary tools to promote products and have successful local shows & events
• Executes timely & on-budget promotional activities
• Works with key contacts at wholesalers to efficiently and effectively coordinate use of Co-op Marketing budgets
• With the help of automated tools, scans social media for company exposure – reports & responds as necessary.
• Supports HubSpot CRM database & activities
• Packages up direction provided by Sales Team & works with Agency to execute
• Drives Social Media Presence

Qualifications

• 2-5 years’ experience in Marketing
• Additional experience in Customer Service and/or Sales a plus, especially with a water heating, or related manufacturer
• Experience with social media important but not required.
• Experience with trade magazines, point-of-sale materials, promotions a plus.
• Creative skills a plus
• Techy
• Must be able to type a minimum of 40 words per minute.
• Requires exceptional organizational and written/verbal communications skills.
• Software and hardware operation as well as computer experience
• Up to 5% travel required, mainly for tradeshows & events, typically infrequent.
• Willing to work a 40-hour schedule within open hours of operation, 8:00 am – 5:00 pm Monday – Friday; open to flexible schedules to support company & customer needs

Education

2- or 4-yr degree in Marketing, Communications, Business, Advertising, or related field

2 – 5 years’ experience preferred, less than 5 accepted with preferred 2- or 4-yr related degree

Job Type: Full-time

Pay: $70,000.00 - $74,000.00 per year

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• Customer service: 2 years (Preferred)
• Water systems: 5 years (Preferred)

Location:

• Brownsville, TX 78526 (Preferred)

Ability to Commute:

• Brownsville, TX 78526 (Preferred)

Work Location: In person