About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you

• Attractive remuneration and healthcare benefits 
• 20 days of paid annual leave per year
• Flexible work arrangement to support your wellbeing 
• Outstanding career development opportunities to realise your full potential 
• Collaborative and inclusive culture where people and performance thrive 

About the role

Australian wine has officially resumed its business in China since end of March 2024. To better meet the market desire to drive sales, more marketing campaigns are in pipeline and new the Marketing Executive – Event & Experience will provide fundamental support for consumer engagement events team in executing events aligned with the company's marketing objectives and contribute to its overall growth strategy.

This role will be responsible for driving consumer experience with a focus on visitation, awareness and engagement with new and existing consumers by ensuring the overall event quality on a luxurious and consistent level to foster the brand loyalty among consumers.

• Execute events as per total event program across multiple channels, including but not limited to BTL campaigns such as trade shows, Pop-ups, and ATL database ‘in full & on time, with excellence’ (IFOTWE).
• Collaborate with brand marketing team and PR team for digital consumer recruitment campaigns and database management, activation, and maintenance.
• End to end external agency management for campaigns for project progress tracking, communication facilitation and campaign execution.
• Creation and management of event materials and assets, including GWP and POS. 
• Budget management and tracking.
• Collaborate with cross-functional teams, including sales, finance, compliance and so on to ensure alignment and integration of marketing efforts.
• Conduct market research to identify trends, customer preferences, and competitive analysis to facilitate marketing strategies.
• Take on ad-hoc projects and assignments as needed to support the marketing team and company objectives.

About you

• Bachelor's degree in Marketing, Business Administration, Hospitality, or related field.
• Advanced degree or wine certification (e.g., WSET, CMS) is a plus.
• Minimum 3-years or more experience in event management, preferably in FMCG or the liquor industry
• Demonstrated track record in successfully implementing and executing offline events and digital campaigns 
• Experience in working with multiple stakeholders
• Commitment to providing excellent work at all times
• Ability to meet goals and objectives in a timely and effective manner
• Ability to coordinate projects with multiple deadlines and budgets
• Strong time management skills
• Meticulous eye for detail
• Creative and innovative thinker
• Strong organisational skills
• Remain calm, self-driven, independent, patient and effective in high volume work situations.
• Result-oriented and ‘can do’ attitude
• Must have a mature, professional, polite, positive and friendly attitude
• Display a high energy level.
• Demonstrate versatility in responding to requests and situations.
• Good team player; contributes to and assists co-workers without being asked.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Proven communication skills, both verbal and written in English and Chinese.

Culture

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.