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California State University San Marcos (CSUSM) is dedicated to preparing future leaders, building great communities, and solving critical issues. With a guiding institutional strategic plan titled “The Power of CSUSM”, the University is launching a major philanthropic campaign to support some of the largest and most exciting projects in CSUSM’s history. The University recently received the largest gift in its 35-year history, two philanthropic donations totaling $20 million from Price Philanthropies and Phyllis and Daniel J. Epstein. Other major initiatives include development of a new academic master plan, strategic enrollment plan, and campus facilities master plan.
CSUSM is fully focused on expanding educational access, student success, and opportunity. From first-year programs to community-based learning opportunities, internships, undergraduate research, and more, the university works to foster deep learning and academic success by engaging students in meaningful and innovative educational experiences. CSUSM ranks in the top 1% in the nation on the National Social Mobility Index, which measures how well colleges and universities lift low-income students into well-paying careers post-graduation. CSUSM was also recently named a “Top 25 Most Transformative College” according to Money Magazine.
As an anchor institution in the region, CSUSM is highly connected and responsive to the needs of local communities. Approximately 80% of CSUSM students remain in the region after graduation, 55% of whom are the first in their family to earn a bachelor’s degree. Enrollment is nearly 16,000 diverse students, serving San Diego County, Orange County, and Southwest Riverside County. CSUSM is a federally designated Hispanic Serving Institution (HSI) with over 50% of our students representing the Latinx community. The principles of diversity, equity and inclusion are woven into all aspects of CSUSM’s work. To learn more, visit: https://www.csusm.edu/
LEADERSHIP & CULTURE
Now in the fifth year of her presidency at CSUSM, Dr. Ellen Neufeldt continues to work in partnership with faculty, staff, and the community to expand the university’s reach and impact. This position will report to CSUSM’s Senior Director of Communications and Marketing, Giselle Luevanos. Giselle joined CSUSM in 2023 and is a well-respected marketing and communications professional with over 15 years of experience, a decade of which has been in higher education. Prior to joining the CSUSM family, Giselle served in various marketing roles at another powerhouse CSU, San Diego State University. The Director of Strategic Communications is a new position within the University and will join a passionate team of 11 staff and 8 student assistants.
BENEFITS & FEATURES
LOCATION
This role will primarily be in-person, with some flexibility for remote work. The office is located on the main campus of California State University San Marcos, 333 S. Twin Oaks Valley Rd. San Marcos CA, 92096.
POSITION SUMMARY
Reporting to the Senior Director of Communications and Marketing, this new Director position will lead strategic communications for the University to include: serving as a thought partner and strategist with senior leadership, collaborating with internal and external stakeholders to develop communications plans, drafting messages, statements and other content and driving the University’s media relations, crises and issues management protocols and responses. The Director will ensure a centralized and coordinated approach, developing and maintaining appropriate internal workflows, decision-making structures, and monitoring and reporting systems. This position may chair or co-chair various cross-campus strategic oversight and issue management committees (e.g., Critical Issues Team). They will also serve as the primary University spokesperson for a range of issues and may oversee other communications team members working in editorial, social media, and media relations areas.
Strategic priorities for the first 12 months may include:
Conduct an internal assessment of campus communications and media relations; recommend opportunities for streamlining and modernization; support systems implementation.
Develop and implement media relations training institution wide.
DUTIES & RESPONSIBILITIES
BACKGROUND PROFILE
COVID-19 VACCINATION POLICY
The California State University (CSU) remains committed to safeguarding the health and well-being of our students, faculty, staff, administrators, and the communities we serve, as well as maintaining higher education access and attainment for our students. As such, all employees and new hires are required to be fully vaccinated and boosted against COVID-19, unless otherwise exempted. To view the full policy please visit: https://calstate.policystat.com/policy/11030468/latest/.
Full Time
$191k-244k (estimate)
06/09/2024
06/22/2024
csusm.edu
San Marcos, TX
3,000 - 7,500
The following is the career advancement route for Director of Strategic Communications positions, which can be used as a reference in future career path planning. As a Director of Strategic Communications, it can be promoted into senior positions as a Top Communications Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Strategic Communications. You can explore the career advancement for a Director of Strategic Communications below and select your interested title to get hiring information.