Designs digital media campaigns aligned with Plant / Manufacturer and AUTOHUB Group's business goals.-Works with marketing, sales and service team members in the development of content for the brand's websites and social media platforms including banners and promotions-Ensures efficient and effective administration in the following areas of digital marketing : a.

Social Media Administration?Creates Social Media Plan and submits to Immediate Head for review and endorsement to General Manager for approval?

Maintains and administers prescribed company social media platforms such as but not limited to facebook and instagram?Posts approved contents / marketing campaigns on social media daily?

Monitors engagements, clicks / views, and audience reach of each post on a daily basis; ?Analyzes post performance based on engagement metrics and enhances succeeding post contents to ensure maximum audience reach and engagements.

b.Website Updating and Maintenance?Monitors company website contents and ensures that all contents are accurate and updated at any given time?

Creates relevant contents and coordinates with Creatives Department for necessary artworks?Endorses the website artworks / contents to the website maintenance service provider for website updating?

Checks the website for issues and content gaps and reports issues / concerns to the Immediate Head which cannot be addressed at his / her level c.

Online Inquiries Monitoring and Endorsement?Checks and monitors websites and social media for online inquiries;?Endorses online inquiries to the concerned personnel / department and monitors them for providing feedback promptly?

• Reports to immediate head any issues / concerns on digital media administration which cannot be addressed at his / her level -Develops sales and service marketing advertising and promotional materials and submits to Immediate Head for approval-Executes the procedural and documentation requirements in developing advertising and promotional materials.
• Ensures that the promotional and advertising materials are compliant to the Corporate Identity Standards of Plant / Manufacturer.
• Monitors and evaluates the effectiveness of the advertising and promotional materials developed and recommends for enhancements upon evaluation-other duties as assigned

Last updated : 2024-05-09