Company Overview

Project World Impact (PWI) is a leading digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through strategic online marketing solutions. With a focus on creativity, innovation, and impact, we empower our clients to reach and engage their target audiences effectively. As part of our dynamic team, you will have the opportunity to work with a diverse portfolio of clients and make a meaningful difference in the world.

Position Overview

We're looking for a skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate should possess a solid grasp of online advertising and be adept at developing and implementing digital marketing strategies to boost online traffic. Responsibilities include managing multiple client accounts, crafting strategic campaigns, and delivering results that are in line with our clients' missions and objectives.

Key Responsibilities

Google Ads and Bing Ads Management:

• Design and manage comprehensive Google Search Ads & Bing Ads campaigns to enhance visibility and drive conversions.
• Utilize AI tools to optimize Google Ad and Bing Ad accounts for peak performance, ensuring maximum ROI.
• Implement Google and Bing Display and Shopping Ads as required to reach target audiences effectively.
• Execute remarketing strategies across Google and Bing platforms to boost engagement and conversions.
• Coordinate with clients to discuss the performance of their Google Ads campaigns and provide necessary recommendations for improvement.

Pay-Per-Click (PPC) Campaign Management:

• You'll be tasked with structuring client campaigns logically and effectively.
• This entails dividing campaigns by objective (such as brand awareness or lead generation), audience segmentation, or product/service categories.

Analytics and Reporting:

• Utilize analytics tools like Google Analytics for in-depth analysis and reporting to measure campaign effectiveness and make data-driven decisions.
• Implement Google Tag Manager for efficient tracking and gain deeper insights into user behavior and campaign performance.
• Utilize Tag Manager to implement and manage tracking codes, tags, and triggers for accurate data collection.
• Manage GA4 (Google Analytics 4) to track and analyze user behavior, website traffic, and campaign performance.
• Interpret data insights from GA4 to refine marketing strategies and optimize user experiences.
• Drive success in digital marketing initiatives by leveraging expertise in both Tag Manager and GA4.

Email Marketing:

• Develop and execute strategic email campaigns tailored to the unique needs of PWI and its clients.
• Plan, write, and coordinate email marketing campaigns for both PWI and client organizations.
• Implement strategies to engage audiences and drive conversions through email marketing efforts.

Search Engine Optimization (SEO) and Content Marketing:

• Enhance organic reach with SEO best practices and utilize sophisticated SEO tools.
• Craft compelling content strategies including blogs, whitepapers, and case studies to support inbound marketing efforts.
• Provide SEO audits and conduct keyword research to identify opportunities for improving search engine rankings and strategic direction to clients for their initiatives.

Social Media Ads & Organic Social Media Management:

• Manage social media marketing campaigns to increase brand awareness and engagement.
• Create and optimize paid advertising across various platforms including Facebook, Instagram, and LinkedIn.
• Develop and manage social media strategies to strengthen online presence and promote organizational missions.
• Execute and manage client social media accounts based on their requests.

Campaign Monitoring & Reporting:

• Monitor and analyze marketing performance using various reporting tools to identify areas for improvement and make data-driven decisions.
• You'll track key metrics like impressions, clicks, conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS) to identify areas for improvement.

Experience

• Digital Marketing: 2 years (Required)
• Client Communication: 2 years (Required)
• PPC Campaign Management: 2 years (Required)
• Google Ads: 2 years (Required)
• Google Analytics: 1 year (Preferred)
• Google Ad Grant: 1 year (Preferred)
• Google Tag Manager: 1 year (Preferred)
• Looker Studio Reports: 1 year (Preferred)
• Email Marketing: 2 years (Preferred)
• Social Media Marketing: 2 years (Preferred)
• Project Management: 1 year (Preferred)

Requirements

• Location Requirement: Must be willing to work in our office located in Saint Charles, IL.
• Dynamic Environment: Enjoy working in a fast-paced start-up agency environment where adaptability and quick thinking are key.
• Educational Background: Bachelor’s degree in Business, Marketing, Communications, or a related field, with a strong foundation in digital marketing principles.
• Digital Advertising Expertise: Proficient in analyzing, planning, and optimizing online campaigns across various platforms such as Google Ads, social media ads, and email campaigns.
• Google Ads Knowledge: Strong understanding of Google Ads auction dynamics, keyword research, ad creation, and bidding strategies.
• Budget Management: Proven experience in managing campaign budgets effectively and optimizing spending to maximize ROI.
• Campaign Experience: Hands-on experience with specific Google Ads campaign types, including Search Network campaigns, Display Network campaigns, Shopping campaigns, and Video campaigns.
• Remarketing: Demonstrated experience in setting up and managing remarketing campaigns to target and re-engage with past website visitors.
• Automation Tools: Familiarity with Google Ads scripts, automation tools, and third-party platforms to streamline campaign management tasks and improve efficiency.
• Data-Driven Approach: Utilize a data-driven approach to campaign management, leveraging analytics and performance metrics to make informed decisions and optimize campaign performance.
• Data Analysis Proficiency: Demonstrated proficiency in data analysis tools such as Google Analytics, Excel, or other analytics platforms, with the ability to derive actionable insights and recommendations.
• Strategic Mindset: Strong problem-solving abilities and a strategic mindset to develop and execute effective digital marketing strategies that align with business objectives.
• Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate complex ideas effectively to clients and team members.
• Creativity and Innovation: Ability to think creatively and develop innovative digital marketing campaigns that resonate with target audiences and differentiate the brand from competitors.
• Analytical Thinking: Strong analytical skills to interpret data, identify trends, and measure campaign performance, with a focus on continuous improvement and optimization.

PWI Culture

At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and build lasting connections. From our annual bags competition and bubble gum-blowing contest to fantasy football leagues and basketball brackets, there's never a dull moment with us. We love to bond over team lunches and enjoy our daily walks to Starbucks, where ideas flow as freely as the coffee. Expect plenty of laughter, fun, and silliness as we work together to achieve our goals and celebrate our successes as a team.

Moreover, while we do seek candidates with experience, your success and growth are paramount to us. We recognize that continuous learning is vital for staying ahead in the dynamic digital marketing landscape. That's why we're dedicated to providing comprehensive training. Whether it involves mastering new tools or techniques, refining your analytical skills, or delving into the complexities of nonprofit marketing, we're here to support your advancement. In our collaborative environment, you'll find the resources and guidance necessary to thrive and excel in your role.

PWI Values

• Vision Dedication: Prioritize impact and results.
• Deliver Wow: Exceed expectations with team and clients; be timely, reliable, and responsive.
• Create Fans: Focus on customer satisfaction and loyalty; fulfill promises and foster advocacy.
• Extreme Ownership: Take responsibility and initiative.
• Improve Yourself: Pursue growth aligned with PWI's vision; cultivate skills and achieve results.
• Drive Continuous Improvement: Engage in initiatives to enhance PWI's processes.
• Think Outside The Box: Foster innovation and adaptability.
• Pursue Excellence: Strive for perfection and problem-solving.
• Push Critical Success Factors: Actively contribute to PWI's success.

Job Type: Full-time

Pay: $50,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Why do you feel you would be a good fit for Project World Impact and this position?
• REQUIRED: What areas of digital marketing do you have hands-on experience with and how many years of experience do you have with each?

Education:

• Bachelor's (Preferred)

Ability to Commute:

• St. Charles, IL 60174 (Required)

Work Location: In person