Pediatric Home Service is a friendly and professional leader in home health care with a singular passion for and commitment to taking care of the child. As a leader in home health care, we help kids achieve their best lives at home and in their communities while providing our employees a fun and rewarding place to work.

• Position: Digital Specialist
• Location: Remote
• Hours: Monday-Friday, 8am-5pm

THE POSITION

We are looking for a full-time Digital Specialist to join our patient focused, supportive team. As a part of the Marketing Department you will be responsible for maintaining, executing and continuously improving upon marketing programs to drive growth in revenue, and patient volume in each market. You’ll find yourself challenged and required to use critical thinking every day but you will also be surrounded by a close-knit and supportive group who has the same dedication to serving medically fragile children and their families.

• Comprehensive Care Program
  • Performs maintenance of all print and digital tools used throughout program.
  • Implements quarterly marketing campaign.
  • Works across PHS departments to integrate comprehensive care message into all consumer touchpoints.
  • Maintains reporting structure and establishes KPIs to determine effectiveness of marketing campaign, adjust campaign tools, cadence, message etc. as needed to achieve desired goals.

• Digital Marketing Channels
  • Develops and schedules online content for organic and paid placement across PHS social channels.
  • Collaborates with agency partner to maintain Google advertising campaigns and budget to achieve optimum presence for service lines in geographics coverage areas.
  • Manages and reports on all KPIs driving success and adjusting campaigns to accomplish goals.
  • Consistently evaluates opportunities for additional demonstration of ROI on paid advertising and website presence.
• Campaign Development and Management
  • Manages the creation of new content for the PHS website as well as changes to the site that support optimized campaigns and communication of services. Drives progress in accessibility efforts as site is updated.
  • Maintains monthly dashboard for evaluation of media placement/content/campaign efficacy.
  • Analyzes business opportunities to develop individual service/item campaigns for the Health Care Consumer Audience such as incontinence and enteral patient campaigns.
  • Work with finance to assess financial viability and create scalable campaigns for use across PHS regions.
  • Develop campaign plans, messaging, contact lists, and oversee creative execution while maintaining reporting structures and KPIs to ensure effectiveness

REQUIREMENTS

• Bachelor's degree (B. A.) from four-year college or university in Mass Communications, Marketing Communications or writing-related field; or two to three years related experience and/or training; or equivalent combination of education and experience.
• Proficiency in MS Office Suite (Excel, Word, Publisher and PowerPoint) and Adobe Platform programs (InDesign, Photoshop and Illustrator); and previous experience with SEO strategies and writing content (specifically in the healthcare field preferred.)
• Ability to read, analyze, and interpret professional journals, financial reports, and legal documents.
• Ability to respond to inquiries or complaints from customers, regulatory agencies, or business community members.
• Write speeches, articles, and advertisements in a prescribed style and format.

THE COMPANY

Pediatric Home Service is a pediatric home health agency that has provided high quality DME and nursing services to children that are medically fragile since 1990. Our services allow our clients to remain and thrive in their homes, schools, and communities. The majority of the clients we serve are age’s birth through 21 years old and have a variety of technologies that might include a trach, ventilator or g-tube.

THE BENEFITS

• Holiday Pay
• Paid Time Off
• Health and Dental insurance
• Short & Long-Term Disability and Life Insurance
• 401K with match & educational benefits

Interested candidates should apply online at, please include cover letter & resume along with salary requirements in your application.

We look forward to learning more about you & the skills you can bring to Pediatric Home Service!

Pediatric Home Service is an equal opportunity employer; we are committed to affirmative action and equal employment opportunities for all regardless of protected veteran status, race, color, creed, religion, national origin, sex, sexual orientation or identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status with regard to public assistance.