Job Description

The Marketo B2B Architect will work with our clients and other B2B Marketing professionals to architect, design, and oversee B2B campaign solution deployments leveraging the Adobe Marketo Engage platform.

Extensive interaction with clients at the VP-level, Director-level, and Manager-level is required to ensure that we meet our goal : superior client service and on-time delivery.

This position works in concert with other members of the Adobe and Marketing Operations teams, as well as a wide variety of other groups responsible for creating new client solutions, streamlining, and optimizing the client’s existing B2B Marketing solutions.

The candidate is expected to have knowledge of both B2B Marketing processes and Campaign Management software implementation.

This position requires a dynamic individual who is a self-starter, action-focused, pragmatic, diplomatic leader and communicator.

Familiarity with global brands is a plus and a wide degree of creativity and latitude is expected.

Key Responsibilities

• Work with development, deployment, and production areas of the business to craft new solutions using Adobe Marketo Engage.
• Interface directly with internal teams, to address and manage client requests and communicate status in person, via phone and / or email.
• Be able to understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.
• Capable of completing campaign activities individually during initial stage of development prior to the full deployment of the solution to production.
• Document the solution and train our client’s staff and other staff to perform the B2B campaign execution activities.

Experience Required

• Bachelors Degree in Marketing, Advertising, Business or equivalent.
• 10 years or more experience with digital marketing campaigns (B2B and B2C).
• 5 years or more experience with Adobe Marketo B2B.
• Hand-on experience with Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer.
• Proven experience leading high visibility projects.
• Collaborative, solutions focused, organized, true to deadlines, helpful in attitude, and resilient in the face of ever-changing client demands.
• Build, manage and maintain healthy internal partner & client relationships.
• Responsive and efficient - ability to organize and manage multiple projects to meet quality / brand standards & deadlines; be flexible but assertive.
• Strong written, oral communication and presentation skills.
• Critical thinking and problem solving skills.
• Adobe Certified Expert (ACE) Marketo Business Practitioner
• Adobe Certified Expert (ACE) Campaign Classic Business Practitioner preferred
• Adobe Sales Professional Credential - Adobe Experience Platform preferred
• Adobe Sales Professional Credential - Journey Optimizer preferred

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer :

Flexible work

Healthcare including dental, vision, mental health, and well-being programs

Financial well-being programs such as (k) and Employee Share Ownership Plan

Paid time off and paid holidays

Paid parental leave

Family building benefits like adoption assistance, surrogacy, and cryopreservation

Social well-being benefits like subsidized back-up child / elder care and tutoring

Mentoring, coaching and learning programs

Employee Resource Groups

Disaster Relief

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society.

It is a responsible and diverse group of , team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs.

It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

The Group reported global revenues of €22.5 billion.

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Last updated : 2024-05-30