Position Summary

The Associate Director of Marketing will contribute to the planning, development and implementation of the organization’s marketing strategies, marketing communications, and public relations activities. This position will work collaboratively with Farm Fresh RI’s programs on creating vibrant and impactful graphic, print, and digital communications and leading consistency in the organization’s messaging and brand.

Essential Duties & Responsibilities:

Marketing:

● With Director of Advancement, develop and execute comprehensive marketing strategies to meet organizational goals.

● Lead development of support materials, merchandising, advertising, and public relations activities.

● Develop marketing campaigns and associated collateral that raise awareness, promote the organization’s programs & Food Hub activities, raise funds, and increase sales.

● Collaborate with the Communications & Development team, Program Directors, and Hub event coordinator to create print materials, promotional items, signage, and event logistics.

● Develop and implement social media outreach, web content, and other digital strategies that engage the community and inspire support of FFRI’s work.

● Manage and ensure consistency across all social media accounts, email marketing, and websites.

● Monitor and analyze online performance metrics and engagement to inform decisions and activities.

● With C&D team, develop and implement strategy and guidelines for tone and style of all content to ensure consistency across all print and digital materials.

● Serve as internal webmaster, editing and updating the wordpress website, farmfreshri.org and be a liaison with outside technical consultants as needed.

Communication:

● Ensure consistent and clear articulation of the organization’s mission and work to expand organizational reach.

● Create copy and lead copy editing for all communications.

● Collaborate across departments and with external partners to develop compelling relevant content to engage key constituents.

● Write press releases and other content that supports the organization’s communication and marketing efforts.

● Establish relationships with external media and advertising contacts.

● Seek and manage media opportunities through being a consistent point of contact, providing information to media, and supporting FFRI staff in interviews.

Miscellaneous:

● As a collaborative member of the C&D team, actively engage in fundraising campaigns, in-person events, and donor engagement.

● Represent Farm Fresh RI at organizational events and programs and at external events, as needed.

Essential Duties & Responsibilities (Organizational):

● Attend weekly team meetings and weekly supervisory check-in meetings.

● Attend Farm Fresh’s monthly staff meetings and other relevant staff meetings.

● Hold a strong commitment to participating in Farm Fresh RI’s Racial Equity process.

● Be able to build relationships with people from varied cultural, economic, educational, racial, and religious backgrounds.

● Maintain a gracious customer-service orientation while working with Farm Fresh’s participants, volunteers and funders.

● Demonstrate a broad knowledge of Farm Fresh Rhode Island’s programs, outcomes and impacts

● Must hold valid driver’s license and have access to reliable transportation

● Must be willing and able to work occasional evenings, nights and weekends

Knowledge, Skills, and Abilities Needed for This Position:

● Degree in Marketing, Communications, or related area, or demonstrated professional

experience in these fields.

● Previous experience managing and creating organizational content and messaging is required.

● Proficiency with Adobe Creative Suite, WordPress, Mailchimp, and Google Suite, Google

Analytics.

● Experience with Meta Business Suite, managing social media accounts and google paid ads.

● Strong technical and copy writing skills to both external and internal audiences, with

exceptional attention to detail.

● Self-starter and ability to maintain a self-motivating attitude.

● Passion for local food systems and social justice.

● Ability to juggle and track multiple tasks and responsibilities.

● Demonstrated commitment to the success of co-workers and Farm Fresh RI’s mission and values.

● Critical thinker and problem-solver

● Supportive team member

Farm Fresh Rhode Island’s work environment is fast-paced and collaborative. We value creative thinking, approach our work with energetic spirit, and strive to have fun together while we’re at it!

Physical Demands (Physical, Mental, and Environmental):

The following capabilities are required in order to perform the essential functions of this position. Reasonable accommodations that do not create an undue burden on the company are available to address the following requirements.

● While performing the duties of this job, the employee is regularly required to sit/stand for long periods of time at a desk; use hands to handle, or feel objects, tools, or controls on. computers; reach with hands and arms; and talk or hear in meetings and on the telephone or on the computer in an office or variable setting.

● Specific vision abilities required by this job include close vision, and the ability to adjust focus.

● Employees must be able to lift and carry up to 50 lbs.

● Ability to travel, which may include travel via car, train, airline, overnight hotel stays.

Salary and Benefits:

● Salary Range: $61,500 -$64,000

● Generous PTO and paid holiday benefits

● Monthly contributions to flexible Health, dental and life insurance plans

● Annual professional development credit and opportunities

● IRA Matching contribution after 2 years of employment

To Apply

Please send resume and cover letter to hiring@farmfreshri.org with the subject line Associate Director of Marketing. Applications will be reviewed on a rolling basis with final application deadline of June 4, 2024

No phone calls or drop-ins please.

Organizational Info

Farm Fresh has grown briskly since achieving 501c3 status in 2007, to capture the public interest in locally grown food and translate it into sales for local and regional farmers and producers. Strongly mission-driven, Farm Fresh RI hosts a variety of programs to enhance the local food system, with particular attention to farm viability and low-income access to fresh food. Farm Fresh also operates a range of marketplace programs (retail, wholesale, processing) that engage and connect tens of thousands of eaters with thousands of farmers and food producers across the Northeast region.

Mission: Farm Fresh Rhode Island is growing a local food system that values the environment, health, and quality of life of farmers and eaters in our region.

Vision: A Northeast region abundant with diverse family farms and fertile soils, with locally and honestly produced foods and flavors at the heart of every dinner table.

Farm Fresh Rhode Island is committed to the principle of equal opportunity in employment for all employees. We encourage enquiries from candidates who will enrich and contribute to the cultural and ethnic diversity of our organization. Farm Fresh RI does not discriminate on the basis of age, race, creed, color, religion, marital status, gender, sexual orientation, veteran status, national origin, or disability status in employment or programming. Farm Fresh Rhode Island is an Equal Opportunity Provider.

Job Type: Full-time

Pay: $61,500.00 - $64,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person