• Direct all marketing efforts for the team 
• Focus on increasing ticket sales by promotions and cash buys on TV, Radio, Print, and website. Create campaigns based on theme nights, promotional items, and sales situations for single games.
• Recruit, select, train, motivate and evaluate full-time and part-time Marketing staff 
• Develop in-house promotional opportunities such as, but not limited to: Web page, in-event display boards, videos, event hot line, scoreboard, display racks, etc.
• Work with Sales to identify opportunities and develop promotional packages.
• Proof ads and negotiate ad placement.
• Oversee media deals and trades.
• Participate in the development and administration of the annual budget for both revenues and expenses.
• Work to increase per caps on merchandise and concession sales 
• Manage publicity and new media functions
• Ensure that all marketing messages that hit the market are consistent and in line with company goals and objectives
• Create relationships with local media personalities and promotion directors 
• Work with creative agency or create all collateral pieces and media pieces. This includes but is not limited to print ads, brochures, pocket schedules, TV spots, radio spots 
• Create visibility of the team through community initiatives through events and volunteering both with staff and team members.
• Develop and implement new marketing ideas to help brand the team and create buzz in the market
• Oversee all social media channels including but not limited to increasing followers, maintaining branding guidelines, creating engaging content, and interacting with fans.
• Work closely with Hockey Operations to partner with the players for media days, fan/player interaction events, and create campaigns that align with the teams goals.
• Work with vendors to create unique designs and experiences for fans through giveaways, specialty jerseys, contests, concourse entertainment, and more.
• Perform other duties and responsibilities as assigned.

• Other duties and responsibilities as assigned

• Bachelors Degree from an accredited college or university with major course work in marketing, public relations, sports management or other related field
• Minimum 2-4 years marketing experience required 
• Strong verbal and written communication skills in the English language required 
• Strong PC skills required 
• Strong Adobe Suite skills required
• Strong organizational and interpersonal skills required
• Superior problem-solving and multitasking skills required 
• Ability to work nights, weekends and select holidays, in addition to traditional business hours, is required 

Job Summary