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Product Marketing Specialist
ThisWay Global Peabody, MA
$89k-117k (estimate)
Full Time 1 Week Ago
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ThisWay Global is Hiring a Product Marketing Specialist Near Peabody, MA

A partner is seeking a Product Marketing Specialist in Peabody, MA, responsible for drafting effective marketing communications, maintaining B2B marketing CRM software, posting on social media, assisting with new product launches, and copywriting.
Responsibilities:
  • Develop and produce communications to enhance the brand and emphasize product capabilities
  • Implement effective marketing communications to drive performance, including promotional flyers, targeted email campaigns, and product awareness initiatives
  • Interface with sales and product management for successful execution of marketing activities
  • Maintain data in the B2B marketing CRM software (Pardot/Salesforce)
  • Draft communications for social media posting, perform various marketing activities, and copywriting
  • Develop a working understanding of the product line and its market relevance and competitive landscape
  • Support the Product Marketing Manager in establishing and evaluating marketing strategies and plans
  • Monitor industry-wide trends in digital marketing and stay abreast of new tools and technologies
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a STEM-related discipline from a four-year college or university
  • 2 years of experience in product management, eCommerce, business development, marketing communications, or digital marketing, preferably in a scientific/industrial products company, or equivalent combination of education and experience
  • Experience managing small projects from end to end within an established framework, including interacting with stakeholders, setting project timelines, and delivering projects to completion
  • Proficiency with Microsoft Office
  • Experience with Salesforce/Pardot desired
  • Graphic design experience (e.g., Photoshop, Illustrator, Corel Draw, In-Design, Quark) preferred
  • Experience/knowledge of e-design principles helpful

Job Summary

JOB TYPE

Full Time

SALARY

$89k-117k (estimate)

POST DATE

05/23/2024

EXPIRATION DATE

10/26/2024

WEBSITE

thiswayglobal.com

HEADQUARTERS

Austin, TX

SIZE

25 - 50

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The job skills required for Product Marketing Specialist include Digital Marketing, Initiative, Marketing Communications, Microsoft Office, Graphic Design, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.

If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Product Marketing Specialist job description and responsibilities

A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.

03/22/2022: New Britain, CT

Their job duties typically include doing research and figuring out what sells.

03/30/2022: Ventura, CA

During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.

04/28/2022: Nassau, NY

A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

04/07/2022: Lincoln, NE

They work with marketing teams at companies to achieve success through more awareness about what they offer.

02/15/2022: Tulsa, OK

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Product Marketing Specialist jobs

A product manager has ultimate responsibility for the product.

04/12/2022: Wichita, KS

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

02/28/2022: Eugene, OR

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

02/19/2022: Nassau, NY

Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.

05/03/2022: Phoenix, AZ

Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.

04/21/2022: Pine Bluff, AR

Step 3: View the best colleges and universities for Product Marketing Specialist.

Butler University
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