Description :

This client is currently looking for an Email Marketing Specialist to join their team. This person will lead the management of the enterprise-level marketing platform, Adobe Marketo.

They will also be responsible for processes and strategy for data-driven email communication; day-to-day assembly and execution of member-focused email campaigns;

and reporting of results with actionable insights for future improvements. As a critical function of the company’s communication strategy, this role will help them achieve goals and improve member engagement in and its niche segments and programs.

There are 4 primary roles and responsibilities for this position and they are :

1. Email Platform Management

a. Configure Adobe Marketo to align with the organization’s email strategy and audience segmentation needs, including interests, account settings, user roles,

and permissions, partnering with IT as necessary.

b. Identify and resolve issues related to email marketing rendering, deliverability, and other technical aspects to ensure optimal email performance.

c. Maintain a good sender reputation by managing IP addresses, authentication protocols (SPF, DKIM, DMARC), and ensuring compliance with best practices.

2. Email Process and Strategy

a. Plan and maintain the email schedule and manage the execution of holistic organizational email strategy and campaigns, including promotional emails, re-

engagement, newsletters, transactional emails, and complex workflows for triggered / nurture campaigns.

b. Ensure compatibility of HTML and CSS code with major email clients such as Outlook, Gmail, Yahoo Mail, and Apple Mail.

c. Design and conduct A / B tests; analyze test results to identify winning variations and apply insights to future campaigns to continually improve email

performance.

d. Collaborate with the marketing services and design teams to ensure that email content is engaging, relevant, and visually appealing and offer suggestions for new opportunities.

3. Email Creation and Execution

a. In conjunction with creative design team, develop, manage, and customize, with HTML and CSS, a library of reusable mobile-friendly assets.

b. Add content into the content management system as needed to support links in emails.

c. Personalize emails using tokens and dynamic content blocks.

d. Use UTM tracking codes on all email links for trackability.

e. Plan and schedule email sends to optimize open and click-through rates based on audience behavior and preferences.

4. Reporting, Insights, and Recommendations

a. Track key performance indicators, such as open rates, click-through rates, conversion rates, bounce rates and unsubscribe rates.

Compare email performance

against industry benchmarks and internal trends to gauge successes and identify actionable insights and recommendations for improvement.

b. Develop summary and detail reports for overall channel and individual email performance using visual reporting tools such as Looker Studio or Microsoft

PowerBI.

c. Supply stakeholders with relevant analytics, dashboards, and reporting.

Important information about the week of Airventure

This person will be required to work Sunday through Saturday the week of Airventure (7 / 21-7 / 27) onsite at the EAA grounds.

Skills :

Digital marketing, Email marketing, Html, Marketo, Email, Css, Email campaign, Marketing strategy, power bi, Automation, Salesforce marketing cloud, Marketing automation

Top Skills Details :

Additional Skills & Qualifications :

If someone has experience building out drag and drop templates in Marketo that would be a big plus for this position because they eventually would like to incorporate that functionality into their environment.

The person leaving this role is also responsible for uploading content to their website and blog. Those are hosted using Sitecore and WordPress, so any experience with Sitecore and WordPress would be a plus.

Experience Level : Intermediate Level

Intermediate Level

About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity.

We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.

As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.

That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Last updated : 2024-05-30