Our Orange County, California client, a growing eCommerce company, is seeking someone with a passion for analytics and creativity to dive into the world of Digital Marketing as a Copywriter. 

NO EXPERIENCE NEEDED

Responsibilities/What You Will Learn:

• Digital media buying using Facebook and Google Platforms -- including Search, Display and Youtube
• Manage performance metrics, budget tracking, and reporting across select digital marketing channels
• Own all steps of the ad operations process, upload, launch, optimize, kill, revamp, refresh, rinse and repeat.
• Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
• Creative creation, split testing, MVT, and optimization.
• Measure ranking reports and analytics data to make strategic recommendations to improve our rankings
• Monitor ad and landing page performance via Google Analytics, Proprietary Dashboards and Tracking Systems
• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.
• Work with front-end developers to make sure landing pages are optimized for campaign performance and function as intended.

Qualifications (required and preferred):

• Hungry: Must be excited about learning new skills in digital marketing
• Creative: Ability to generate new out of the box ideas and to approach problems with curiosity.
• Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost and align CPA goals
• Competitive: Must want to win as both an individual and as a team
• Adaptable: Capable of adjusting to changing priorities, sometimes daily.
• Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
• Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.
• Must be able to take direction from management and execute accordingly
• Comfortable with a fast-paced, multifaceted environment and occasional long hours
• Proficient with Excel is a plus

We are committed to a diverse and inclusive workplace. People Architects and our clients are equal opportunity employers and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Applicants for employment with any of People Architect’s clients will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.

*no external agencies/3rd parties