The Opportunity

Lake Leaf Cultivation is seeking a dynamic and creative Marketing Manager with a strong passion for cannabis to join our team. This is an exciting opportunity to play a key role in shaping the brand and marketing strategy of a new business in the rapidly growing cannabis industry. We are seeking a dynamic Marketing Manager to lead our marketing efforts and drive growth. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, engage customers, and drive revenue. This role requires a blend of creativity, analytical skills, and a deep understanding of marketing trends and digital channels.

What You Get to Do

· Develop and implement marketing strategies that align with our brand standards and business objectives.

· Utilize consumer data and statistics to market our products effectively.

· Stay abreast of emerging technologies and industry trends to maintain a competitive edge.

· Ensure all marketing activities adhere to compliance standards and regulations.

· Collaborate with cross-functional teams to create cohesive and effective marketing strategies.

· Manage and oversee various marketing channels, including digital, social media, email, content, and events.

· Analyze market trends, consumer behavior, and competitor activities to inform marketing decisions.

· Monitor and report on the performance of marketing campaigns, utilizing data to optimize future efforts.

· Manage the marketing budget and allocate resources efficiently to maximize ROI.

· Collaborate with external partners and agencies to execute marketing initiatives.

· Perform other departmental duties as assigned to contribute to the overall success and efficiency of the team.

What We Look for in a Person

· Serves and develops others by building relationships.

· Fosters an inclusive workplace where inclusion and individual differences are valued.

· Collaborates across departments to achieve common goals.

· Aligns organizational objectives and practices with Mille Lacs Band traditions or interests as appropriate.

· Demonstrates drive for continued personal and professional growth.

· Leverage technology to increase efficiency through effective project management.

· Use business and business environment knowledge to turn data into insight.

· Must establish and maintain strong relationships that will allow effective working relationships with all levels of Associates and management from multiple departments and sites.

What We Offer You

· We have a fun, energetic personality and are adventurous, creative, and open minded.

· We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty)

· Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making and engagement across all levels of the organization.

· We are a career accelerant, which means developing our Associates is one of our main priorities.

· We provide a space for Associates and others to bring who they are to work and impart a sense of purpose.

· A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.

What Qualifies You

· Bachelor’s degree in marketing, business, or related field.

· Cannabis marketing experience is preferred, but not required.

· Consumer packaged goods experience is required.

· E-commerce experience is required.

· Strong understanding of digital marketing channels and tools, including SEO, PPC, social media, and email marketing.

· Must live within a 3-hour drive of MLCV headquarters.

· Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

Must Have Skills

· Excellent analytical skills and the ability to interpret data to make informed decisions.

· Creative mindset with the ability to develop innovative marketing strategies.

· Strong leadership and team management skills.

· Excellent communication and interpersonal abilities.

· A deep-seated passion for the cannabis industry and an extensive understanding of cannabis culture.

· A balance of creativity and adherence to brand standards.

· Agility and the ability to quickly adapt in a growing business environment.

· Exceptional communication skills and the ability to engage effectively with diverse teams.

· Analytical prowess and a data-driven approach to marketing.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Experience:

• E-commerce: 2 years (Required)
• Consumer packaged goodss: 2 years (Required)
• Cannabis marketing: 2 years (Preferred)

Ability to Commute:

• Onamia, MN 56359 (Required)

Work Location: Hybrid remote in Onamia, MN 56359