We have an exciting opportunity for an Associate Brand Manager to join the Distinguished Vineyards Napa Portfolio Marketing team! Reporting to the Director of Marketing - Napa Portfolio, this role represents the Markham Vineyards and TEXTBOOK brands by serving as a liaison between DTC, Sales, Winemaking, Operations, Finance, and outside agencies. This role is responsible for executing business and marketing plans that 1) enable sales and distributor partners to meet sales objectives and 2) DTC teams to meet marketing objectives, acting as a passionate brand ambassador to internal and external constituents. This hybrid role is based in Novato or at the Markham Vineyards Estate House when in office, and is a full-time exemptposition and the incumbent qualifies for our outstanding health care benefits, PTO, 401k plan, wine allowance and more!

Minimum Qualifications:

• 5 years of professional experience required, preferably in business or marketing
• College degree required, preferably in business or marketing
• 3 years of Brand Marketing experience preferred
• Wine industry or DTC marketing experience is a plus

Must be able to provide U.S. Work Authorization without current or future sponsorship.

Key Responsibilities include but are not limited to:

• Business Management
• Supports the execution and delivery of the Annual Operating Plan and financial forecast for the Markham and Textbook businesses Brand Management
• Participates in the development and execution of marketing strategies and tactics to deliver against near-term and long-term brand-building objectives
• Partners with Digital Agency to develop ad campaigns (visitation, new user acquisition, awareness-driving, etc.), email campaigns and social media strategy
• Supports trade/consumer/PR events such as in-person PR/influencer events, partner events (MAPP, The Altruist Program) and trade association events (Napa Valley Vintners)
• Assists Brand Director, Markham & Textbook with packaging development and innovation/new products
• Manages and tracks the Markham & Textbook marketing budgets
• Content Production
• Support development of marketing content that can be deployed across consumer and trade channels that are on brand and communicate our key messaging priorities
• Ensure that Brand Guidelines are followed and asset library is up-to-date
• Partnering with the DTC Team
• Support the DTC team to deliver against their annual objectives by providing content and marketing assets (photography, video, messaging, etc.) in a timely manner
• Lead DTC weekly meetings
• Manage packaging/label updates for DTC portfolio throughout the year
• Communicate key messaging themes for the year and serve as an active participant in quarterly planning meetings
• Supporting Wholesale Sales
• Partner with Trade Marketing to create compelling brand assets, tools and branded merchandise that educate and excite our Sales and Distributor teams
• Develops presentations for internal and external meetings, as well as insights and analytics-based brand selling tools (presentations, sell sheets)

Markham is an established Napa Valley brand with strong heritage that is undergoing a brand evolution to build our equity with trade & consumers. It’s led by an all-female winemaking team and has strong partnerships with non-profit organizations like M.A.P.P., Batonnage and Women Led Wineries. TEXTBOOK is a Wholesale brand rooted in Napa that has an opportunity to grow across on/off premise and export channels. This role partners closely with the Markham DTC.

By joining Distinguished Vineyards with the Markham Vineyards and Textbook brands, you will be joining a team of diverse individuals, all passionate about wines, our employees, and our business and what they do! We aim to provide a fun and inclusive culture where everyone can be the best they can be and have a great time doing it. When applying for this opportunity, please complete an application and provide a complete resume. Distinguished Vineyards and it’s wine partnerships (MacRostie Winery, Markham Vineyards, and Argyle Winery) are an equal opportunity employer and encourages all to apply. All applications are kept confidential. Please visit our website to learn more about our culture: Distinguished Vineyards