Are you a hands-on strategic thinker ready to drive website growth initiatives for a well-established, fast-growing company? Our mission is to “Frame What Matters Most,” and we seek an experienced Ecommerce Manager who will drive profitable growth by leveraging our strength in manufacturing “wow-worthy” diploma and recognition frames—right here in Connecticut for colleges and universities across the country! Join us for a rewarding career with ample opportunities for professional growth and advancement.

This position focuses on managing our e-commerce website, SEO, content strategy, conversion optimization, and launching new websites. You will also assist in product set-up and optimization, ensuring our top products are promoted effectively. If you are a multitasker by nature who can successfully set priorities and drive success across our e-commerce website, we are excited to learn more about you. This hybrid position requires the candidate to work onsite in our Monroe, CT location 1-2 days per week.

Responsibilities

Website Development and Optimization:

• Continuously monitor and analyze website traffic and metrics to identify improvement areas, including SEO and regular e-commerce site audits.
• Implement and execute CRO (Conversion Rate Optimization) tests and recommendations with the development team to improve website conversion rates, including A/B testing.
• Ensure a user-friendly and optimized e-commerce website, including mobile optimization and website speed.
• Drive ongoing improvements in e-commerce operations by optimizing processes, workflows, and tools.

E-commerce Data Analytics and Performance Optimization:

• Regularly analyze e-commerce performance metrics, identifying trends, and generating insights to make data-driven decisions.
• Utilize analytics tools and attribution models to track and optimize website performance.
• Set performance goals and KPIs, and develop data-driven strategies to maximize website performance.
• Analyze and report on e-commerce industry trends, competitor activities, and customer needs to inform website strategies and stay ahead of the competition.
• Manage workflow and project priorities, coordinating with the Creative team and offsite Developer as needed.
• Lead our ADA compliance utilizing UsableNet.

Product Set-up and Optimization:

• Assist in the product set-up process, ensuring products are correctly listed and optimized for search and conversion.
• Regularly review and optimize product listings, including descriptions, images, and metadata to improve search engine visibility and conversion rates.
• Identify and promote top-performing products, developing strategies to highlight and boost their visibility.

Content Management:

• Lead and collaborate with the content team to ensure compelling product descriptions, images, and content that align with the brand's image.
• Manage SEO initiatives, including backlinks and other organic strategies including blogs.
• Work with the Content Team on all aspects of content development and execution.

E-commerce Strategy and Growth:

• Develop and implement e-commerce growth strategies, with a proven track record of successful implementation and measurable achievements.
• Utilize data-driven strategies to increase online sales, improve average order value (AOV), and enhance customer lifetime value (CLTV).
• Collaborate with internal stakeholders to enhance the user experience, optimize website performance, and drive e-commerce revenue.

Cross-functional Collaboration:

• Collaborate with cross-functional teams, including Sales, Creative, Production, and Technology, to align e-commerce efforts with overall business objectives.

Team Leadership:

• Manage and develop a team of 2, including a Content Specialist and Web Administrator.
• Provide guidance and support to ensure the team's professional growth and success.

Requirements & Qualifications:

• Bachelor’s degree required, preferred in Marketing, E-commerce, Business Administration, or related field.
• 5 years of e-commerce website management experience.
• Proven ability to set and achieve performance goals.
• Experience managing a team.
• Strong understanding of SEO, content development, website optimization, and conversion rate optimization.
• Experience managing multiple websites and optimizing them for e-commerce conversion rates.
• Proven track record in successfully managing website performance and analytics.
• Knowledge of setting and tracking KPIs to measure e-commerce initiative success.
• Experience in attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, and traffic analysis and reporting tools.
• Proficient in CMS management, GA4, CRM automation, Google Tag Manager, CRO Testing, and UI/UX optimization.
• Hands-on experience with e-commerce platforms and CMS systems.
• Demonstrated can-do attitude with a strong drive to succeed.
• Strong verbal and written communication skills.
• Self-starter and quick to learn new software programs and technology.
• Familiarity with data feed management tools like DatafeedWatch.

If you are ready to join our dynamic team and drive our e-commerce success, we would love to hear from you!