About Ovative Group

Ovative Group is one of the only firms in the country uniting strategy, media, and measurement under one roof to drive enterprise results. Our teams work together to drive business impact for clients such as Dominos, Polaris, American Eagle, Facebook, General Mills, The Home Depot and more. Recognized six consecutive years on Star Tribune’s list of Top 150 Workplaces and four years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always over delivering for our clients, our teams, and our communities.

About the Role

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. The Senior Manager of Influencer will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities of the Role

• Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing
• Develop campaign and long-term Influencer strategy for current Ovative clients
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities
• Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
• Educate influencers on brand and expectations of content and campaigns
• Document, analyze, and provide meaningful insights on campaign performance
• Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
• Inform on influencer trends and partnership opportunities
• Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
• Manage and coach team members

Qualifications and Skills Required

• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
• 5 years in an Influencer Marketing role developing and executing strategy and campaigns
• 6 years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy
• Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
• Proven track record of developing and implementing influencer campaigns
• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
• Experience analyzing influencer-specific metrics
• Knowledge of Google Analytics a plus

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. 

For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work

• Flexible paid vacation policy
• 401k match program
• Free parking and on-site fitness center with locker rooms
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s day

Compensation and insurance

We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Culture

Culture matters and we’ve been recognized as a Top Workplace six years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people challenge and support each other in performing to their highest potential.

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!