1 Job in Mankato, MN
Senneca Holdings is Hiring a Marketing Manager Near Mankato, MN
At Senneca, we embrace the entrepreneurial spirit of the innovators that created our brands from traffic doors, to cold storage doors to fiberglass doors and beyond. We are committed to exceeding our customers’ expectations and to provide doors that offer safety and protection to our customers’ most important assets…people, products, capital investments and processes.OverviewWe are searching for an experienced Marketing Manager at our Mankato, MN facility.
If you live and breathe marketing, we want to talk to you. You will be responsible for inbound marketing campaigns and associated programs. This is a hands-on role, where you are planning AND executing the programs.
Dedicated marketing associate that understands the Door Engineering products/solutions and is immersed in the products/customers. Understands product features, market data, applications, and customer value propositions (architects, dealers, and end-users). Enhances and organizes marketing tools for the sales team and supports tradeshow activities.
- Hybrid work schedule
- Flexible hours
- Medical, dental, vision
- 401k with company match
- 3 weeks PTO
- 7 paid holidays in 2024
- Career development and tuition assistance
- Diverse, inclusive and welcoming culture
- Execute successful marketing campaigns and own their implementation from ideation to measurement tracking.
- Produce valuable and engaging content for our website and blog that attracts and converts our target customers.
- Lead/manage product launches and develop the associated materials and content required drive demand from channel partners and end users.
- Develop strategies and tactics to get the word out about our brands/products and drive qualified traffic to our front door.
- Prepare and monitor the marketing budget on a monthly basis and allocate funds wisely.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze customer behavior and adjust email and advertising campaigns accordingly. Design web pages, brochures, logos, signs, books, annual reports, advertisements, and other communication materials.
- Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, and InDesign.
- Supports buying group and distributor loyalty program activities
- Serves as liaison with outside agencies on ongoing promotional campaigns.
- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
- Execute successful marketing campaigns and own their implementation from ideation to measurement tracking.
- Produce valuable and engaging content for our website, eblasts, and literature that attracts and converts our target customers.
- Support product launches and develop the associated materials and content required to drive demand from channel partners and end users.
- Develop strategies and tactics to get the word out about our brands/products and drive qualified traffic to our front door.
- Working knowledge and stewardship of the marketing budget in order to allocate funds wisely.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze customer behavior and adjust email and advertising campaigns accordingly.
- Design web pages, brochures, logos, signs, books, annual reports, advertisements, and other communication materials.
- Create these materials by hand or by using technology, including computer software programs such as Adobe's Creative Suite—including Photoshop, Illustrator, and InDesign.
- Serve as liaison with outside agencies on ongoing promotional campaigns.
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
- Messaging creation for relevant target audience(s)
- Case studies/white papers
- Develop Product Hierarchy literature
- Including emphasizing standard door offers
- Launch/develop retrofit marketing program
- Develop territory-specific literature targeting unique needs of each territory (e.g., hurricane, corrosion, energy snow, oil/gas)
- Align web with literature and maintain updates on both vehicles
- Point of Contact (POC) for Door Engineering website for larger-scale Senneca website development project
- Explore SEO and cost of SEM (Search Engine Marketing)
- Potential cost to move up on certain terms such as “Fire Station Door”
- Currently ranking 3rd to competitors (Raynor & Clearfold)
- Support overall new product development and associated rollouts
- Develop marketing for new products (e.g., thermal, hurricane, economy operators)
- Measure impact through click-through/engagement rates on e-blasts, Google analytics, create UTM codes/URL, etc.
- Manage product changes/updates in specifications
- Maintain updates to the website
- Marketing Resource Organization:
- Organize and catalog literature database (Sharepoint)
- Update Senneca Digital Catalog
- Develop work instructions
- Optimize CRM data for marketing needs
- Are we collecting needed datapoints?
- Develop e-blasts and messaging
- Literature updates and product launches to dealers, end users, architects, et Specification updates to architects
- Measure impact through click-through/engagement rates on e-blasts, Google analytics, create UTM codes/URL, etc.
- Develop quote vs. budget historical tracking (by product type)
- Update, relaunch, and maintain Google Maps station data for use at tradeshows and rep travel
- Market training events to dealers, architects, and end-users
- Plan and coordinate training events
- Coordinate tradeshow schedules and personnel
- Coordinate materials, forms, supplies, shipping, etc.
- Develop messaging, marketing, collateral, giveaways, etc.
- Create system for measuring impact (e.g., leads, quotes, closure rate)
- Assist with HR
- Organize manufacturing tours and open houses
- Participate in local recognition events and outreach
- BS degree in marketing or a related field
- 5-7 years related experience and/or training
- Project management experience or certification
- Working knowledge of Microsoft Office Suite, Adobe Suite, CRM systems (e.g.,
- Salesforce, Infor EQ), e-blast clients (e.g., Act-On, Mailchimp), spec writing software (e.g., RIB SpecLink, Dodge, Construct Connect)
- Experience with branding, digital marketing, competitive assessment, value proposition development, and marketing communication
- Engaging customers through social media
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
- Experience in lead generation and nurturing the lead funnel
- Strong analytical skills and data-driven thinking
- Innovative and out-of-the-box thinking
- Excellent interpersonal and communication skills
- Highly organized with strong project management skills
- Must be a self-starter and self-motivated with a strong work ethic
- Strong team player
- Commitment to company values
- Able to work effectively across functions
- Enjoys a high-energy, high expectations, results-oriented environment
- Up to 15% travel
Work environment: The work conditions usually take place in a clean, pleasant, and comfortable office setting. The noise level in the work environment is usually moderate.
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
- Please no Third-party candidates or phone calls**
Job Summary
Full Time
Durable Manufacturing
$111k-145k (estimate)
06/06/2024
07/04/2024
senneca.com
CINCINNATI, OH
200 - 500
1932
Private
ROBERT G ISAMAN
$10M - $50M
Durable Manufacturing
Related Companies
About Senneca Holdings
Senneca is a manufacturer and distributor of specialty doors and enclosures for retail, commercial and aviation markets.
The job skills required for Marketing Manager include Insight, Project Management, Digital Marketing, Planning, Marketing Communications, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
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