Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60 retail stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things, and believe that every new day brings opportunities for growth.

Job Description

We are seeking a Chief Digital Officer to oversee all aspects of Lakeshore’s E-Commerce team, including P&L ownership, digital marketing, UX design, web products and app development—with a dotted line to site merchandising. The role will spearhead the growth of Lakeshore’s e-commerce business with a focus on leveraging digital marketing and growth marketing techniques to drive both direct and institutional sales. Applicants should have 10 years of experience in leadership roles within web-first or omnichannel retail. The ideal applicant also possesses exceptional leadership skills with a history of setting and achieving ambitions growth targets. 

A day on the job looks like this: 

• Developing and executing strategies that enhance the performance and revenue of Lakeshore’s consumer-facing e-commerce sites 
• Improving the feature set and user experience of the ePro customer-specific online shopping portal, catering to the needs of institutions such as Head Start, child care centers, schools and school districts 
• Identifying and implementing opportunities to enhance physical store traffic such as “buy online, pick up in store” initiatives, aligning with the goal to synergize the online and offline shopping experiences 
• Collaboratively setting the promotional calendar with the heads of Retail and Creative, aiming to maintain a balanced approach that allows flexibility for retail and e-commerce promotions withing overarching company parameters 
• Providing change-management leadership as Lakeshore continues to experience growth 

Qualifications

Got the skills and experience? Here’s what we’re looking for: 

• 10 years of experience in leadership roles within web-first or omnichannel retail, demonstrating success in scaling digital operations in high-growth environments
• 15 years of experience with a focus on growth marketing and a proven ability to use digital strategies to drive e-commerce success 
• Known for developing creative and effective solutions to digital marketing and e-commerce challenges, with a knack for enhancing customer engagement and conversion 
• Strong background in web product development, with the ability to navigate and lead technical discussions and decisions 
• A results-driven approach, with a clear understanding of measuring impact of digital initiatives on business performance 
• A commitment to aligning digital strategies with Lakeshore’s core values and mission, focusing on the customer experience 

Additional Information

And here’s our end of the bargain! 

• Salary: $400,000-$500,000 with an annual bonus of up to 25%
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you. 

To learn more about Lakeshore, visit www.lakeshorelearning.com/careersEqual Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

To learn about how we collect and use Applicant information, please visit our Employee/Applicant Privacy Policy.