Description

Lexington Regional Health Center 

Title: Marketing Intern

Effective Date: January 11, 2024

Supervisor: Chief Communications Officer

Department: Marketing 

FLSA Status: Non-Exempt 

Principle duties and responsibilities 

1. Works with Chief Communications Officer on media placements (print, radio, digital, outdoor, TV and social media). 
2. Assists updating the hospital's social media pages (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.). 
3. Assists in updating content on the hospital's website. 
4. Assists with news releases, articles, social media content, website content and other writing projects. 
5. Designs materials and graphics for internal and external placements in collaboration with Chief Communications Officer.
6. Assist in Legacy Fundraising advertising, acquiring sponsorships and assists event coordination including volunteers, donations and other duties as needed.
7. Organizes volunteers and items necessary for community events such as parades, fairs, local theatre, etc. Attends events and tracks hours for volunteers.
8. Assists with flyers, public education, planning and various other marketing materials. 
9. Works with hospital departments to develop informational materials (flyers, brochures, handouts, business cards, etc.) in collaboration with the Chief Communications Officer.
10. Serves on various committees as assigned including the A-team and Legacy Committees.
11. Ensures patients and visitors follow current infection control guidelines.
12. Responsible for ensuring the environment meets appropriate governing body standards.
13. Duties that could include blood exposure and risk to bloodborne pathogens (eg: lacerations, handling of blood-contaminated items, etc.)
14. Maintains patient and staff safety through the use of patient safety tools (Teamstepps, Just Culture, etc.).
15. Regular attendance at the assigned work location is required.
16. Performs all other duties as assigned.

Minimum knowledge, skills, and abilities 

1. Requires basic ability to use computer and office equipment including but not limited to Microsoft Office Suite as is typically acquired through the completion of a high school diploma or GED. 
2. Analytical skills necessary to develop marketing and public relations plans to accomplish hospital goals.
3. Requires basic knowledge of Canva and other design applications, etc. preferred
4. Professional and welcoming communication skills are needed to work with all individuals including patients, visitors, employees, media partners, vendors and other professionals. 
5. Basic ability to post on various social media sites and maintain proper etiquette related to such mediums. 
6. Ability to frequently adjust to changes in daily routine. 
7. Ability to maintain strict confidentiality with regard to protected and sensitive information.
8. Ability to complete reports and correspondence at a professional level.
9. Ability to immediately report any common inquiries and complaints from patients, visitors, employees to director supervisor and/or Human Resources.
10. Ability to effectively communicate with individuals from diverse backgrounds.
11. Successful completion of required knowledge and training of standard precaution protocols and when to apply during principle duties and responsibilities.

Working conditions 

1. Works in a normal office work environment with little exposure to excessive noise, dust, temperature, etc.
2. Worker’s days vary significantly depending on if there are events to attend to that day or not. If no events are scheduled, worker spends up to 6 hours/day completing various desk work, taking up to 75% of work time. The other 2 hours, or 25% of work time, is spent away from the desk, such as preparing for an event for marketing. 
3. Worker will retrieve own supplies, such as transporting paper from materials management to marketing office approximately 350 feet. Worker may transport up to 3 reams of paper, weighing 15 pounds. Occasionally, more paper is required and worker will transport up to 9 reams, or 45 pounds in weight, to office the same 350 feet; if a push cart is used, it will require 20 horizontal pounds for transporting the 9 reams. 
4. Event preparation requires transporting an approximately 30-pound plastic tote full of supplies up to 500 feet in distance. Worker may also use boxes to help transport extra equipment, weighing up to 12 pounds the same 500 feet in distance. Worker does have to stock shelves to include the supplies used at events; shelf height ranges from 33 inches to 71 inches high, up to 5 pounds in supply weight.

Management responsibilities

1. None 

Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be a complete list of all responsibilities, duties and skills required.