2 Jobs in Lancaster, NY
FARM Marketing Agency is Hiring a Senior Market Research Analyst Near Lancaster, NY
As a Senior Market Research Analyst at FARM, you will play a key role in supporting our market research efforts. You will be responsible for collecting, analyzing, and interpreting data related to our industry, competitors, and target audience. Your findings will inform critical business decisions and help us stay ahead in a competitive market.
RequirementsRESPONSIBILITIES:
- Market Analysis: Conduct comprehensive research on market trends, customer preferences, and industry developments to identify opportunities and threats
- Competitive Intelligence: Monitor and analyze competitor activities, including product/service offerings, pricing strategies, and marketing campaigns
- Data Collection: Gather data through surveys, interviews, online research, and other data sources to create a comprehensive database for analysis
- Data Analysis: Utilize statistical analysis tools and software to interpret data, identify patterns, and draw actionable conclusions
- Report Generation: Prepare detailed reports and presentations summarizing research findings, complete with data visualizations and recommendations
- Collaboration: Work closely with cross-functional teams, including Marketing, Sales, and Product Development, to provide data-driven insights and support decision-making
- Stay Informed: Continuously stay updated on industry trends, emerging technologies, and best practices in market research to ensure the company's competitive edge
- Bachelor's degree in Marketing, Business, Economics, or a related field
- Proven experience in market research or a related role
- Proficiency in data analysis tools such as SPSS, Excel, or similar software
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Detail-oriented with a keen eye for accuracy
- Ability to work independently and as part of a team
- Knowledge of market research methodologies and techniques
- Familiarity with survey design and data collection
- Strong organizational skills and the ability to manage multiple projects simultaneously
Reports to
Vice President, Market & Business Intelligence
WORKING ENVIRONMENT:
- While performing the duties of this job, the employee is regularly required to interact with co-workers, vendors, and clients, communicating in person or via telephone or computer. The employee is required to sit for long periods of time, use a computer monitor, keyboard, and mouse
BenefitsSince 1986, FARM has been helping local and national clients grow their business through traditional and progressive marketing and advertising. Our clients include retail grocers, financial institutions, insurance companies, automotive SAAS companies, and energy providers among others. FARM offers a competitive salary, benefits, a hybrid work environment, and other perks—all within a company culture that's inclusive and energetic. Visit growwithfarm.com to experience our fresh perspective.
Job Summary
Full Time
$86k-108k (estimate)
06/04/2024
10/28/2024
The job skills required for Senior Market Research Analyst include Market Research, Analysis, Insight, Presentation, SPSS, Economics, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Market Research Analyst. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Market Research Analyst. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Market Research Analyst positions, which can be used as a reference in future career path planning. As a Senior Market Research Analyst, it can be promoted into senior positions as a Market Research Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Market Research Analyst. You can explore the career advancement for a Senior Market Research Analyst below and select your interested title to get hiring information.
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