webfx.com is Hiring a Market Research Analyst Near Harrisburg, PA
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? More info below!What We're Looking ForDesired EducationBachelor's Degree in Marketing, Advertising, Business, Business Information System, Management of Information Systems, or Statistics (GPA above a 3.4)General KnowledgeDemonstrated ability to interpret business analyticsStrong data analysis skillsSolid Understanding of the InternetGeneral knowledge of SEOGeneral knowledge of Google Analytics and Google AdsGeneral knowledge of HTMLExperienceMinimum of 1 year experience in a Market Research or Business Analyst role, or minimum of 2 years experience in the marketing industryQualitiesCapable of working concurrently on several projectsExcellent organizational skills and attention to detailExcellent time/project management skillsDemonstrated ability to make decisions based on data (strong analytical skills)Passion for research and deep-diving into business analyticsWhat You'll DoResponsibilities- Gather and analyze campaign data- Consult with clients about their business goals and propose solutions and strategies that meet their needs- Analyze competitors’ websites and online marketing initiatives- Perform industry analysis and forecasting of trends- Interpret web analytics, demographic data, market research, and buyer behaviors- Optimizing client websites for search engines (on-page SEO)- Create and manage all aspects of SEO, PPC, and paid search ad campaigns for clients- Prepare monthly digital marketing campaign and ROI reports- Correct technical issues on the backend of website- Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properlyPercentage Breakdown5% analyzing clients’ competitors10% writing ad copy, emails, etc.10% working in the backend of websites/fixing technical issues10% creating revenue, ROI and traffic reports for client campaigns10% managing client projects and ad campaigns15% performing industry, demographic and market research, and trend forecasting20% client strategy and analytics20% client interaction- phone calls, emails, in-person meetingsNote: The Market Research Analyst is a client-facing positionTrainingOur “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.What You'll GetOpportunities for GrowthWebFX grew 250% over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.Potential Promotional Path for Market Research Analyst:Digital Marketing Research ConsultantDirector of Digital MarketingSr. Digital Marketing Research ConsultantCompensation$41,500 to $43,500 (potentially higher based on work experience)Potential additional bonus or salary may be offered for GPA's of 3.8 & graduating with high honorsCandidates interested in this position may also have interest in: Digital marketing, online marketing, digital advertising, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, research, communications, etc.WebFX Perks & BenefitsFlexible SchedulePet Friendly OfficeProfit SharingLittle Amps Coffee & Tea BarYogaOn-site Fitness Center150% Company Match Of Personal Charity DonationsSupplemental Insurance401K With Company MatchingGenerous Paid Time OffEmployee Wellness ProgramFXLearns LibraryActivity GroupsHumanitarian TripsHealth/Vision/Dental CoverageNew Parent SupportCasual Dress CodeHome Buyer ProgramPersonal Desk FundGreen Commute BenefitsPawternity Leave
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