2 Jobs in Glens Falls, NY
NESCO Resource is Hiring a Marketing Specialist Near Glens Falls, NY
Having been in business for over 90 years, the organization has expanded its facility to a state-of-the-art operation in order to manufacture and produce top-notch materials for industrial clients. Excellent career advancement opportunities await.
- This is a direct hire opportunity, with full benefit package!
- Salary: $45K - $55K
- This is a fully onsite role in Glens Falls
- Hours are Monday-Friday, 8am-5pm
- Develop and execute multi-channel digital marketing campaigns, including email marketing, social media, and industry publications. Track and analyze campaign performance using tools like Google Analytics.
- Continually optimize campaigns for maximum impact and ROI, including customer-targeted marketing campaigns.
- Stay updated on industry trends and competitor activity for identifying new opportunities.
- Collaborate with teams to create optimized marketing copy for digital and other platforms; provide feedback and guidance on copy concepts.
- Generate content ideas based on market and customer trends.
- Ensure marketing materials adhere to brand guidelines and effectively communicate technical expertise and product propositions. Provide guidance on design and copy concepts aligned with brand messaging.
- Coordinate with external agencies for Search Engine Marketing (SEM), Pay-Per-Click (PPC), and social media paid campaign management. Plan and execute meetings to review performance, optimize campaigns, allocate budgets, and strategize targeting; collaborate to develop new ideas for effective campaigns aligned with brand guidelines and technical expertise.
- Design, implement and continue to refine a robust lead management system (CRM / Hubspot) to optimize lead capture, tracking, distribution, and qualification for maximum sales enablement efforts.
- Forge strategic partnerships with the sales team (internal and external) to cultivate seamless customer journeys and amplify sales force effectiveness.
- Develop engaging initiatives to foster a positive and productive work environment for employees. Craft compelling employer branding and marketing messaging to attract talent and strengthen brand image externally.
- Updates company website as needed.
- Distribute press releases, product announcements, and marketing collateral
- Manage online profiles in associations, social media, and other industry accounts
- Manage third-party profiles and related accounts
- Prepare draft reports, budgetary, background documentation, and research for the Marketing Manager.
- Bachelor's Degree in Marketing, Business, or a related field.
- 2 years of proven work experience in marketing and advertising
- Strong technical background and experience implementing and managing CRM systems.
- Strong project management skills.
- Proficiency with Adobe CC, particularly in Photoshop, Indesign, and Illustrator.
- Google Analytics experience using web analytics platforms (GA4 or Universal Analytics) and experience managing PPC campaigns on Google Ads.
- Ability to coach and develop others, possess exceptional communication skills, a strong analytical mind, a positive attitude, and a desire to continuously learn and improve.
Job Summary
Full Time
$87k-114k (estimate)
05/18/2024
06/15/2024
nescoresource.com
Cleveland, OH
1,000 - 3,000
Related Companies
The job skills required for Marketing Specialist include Initiative, Project Management, Planning, CRM, Google Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.
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