The Event Coordinator is responsible for overall execution of onsite events and marketing initiatives at the dealership level. Assist the Marketing Director in executing events and promotions strategy for the dealership. Ultimately to drive more customers to the dealership through promotions and events.

Major Duties and Responsibilities:

• Manage all onsite dealership marketing initiatives and events.
• Execute all events with the highest standards in planning, organization, enthusiasm and in accordance with the Harley-Davidson brand, dealership image and TMC vision.
• Assist the Marketing Director in executing the events and promotions strategy.
• Monitor Facebook page for proper posting and to be in compliance with H-DMC MAP/PAM policies and also TMC policy and guidelines.
• Maintain all dealerships Facebook page to ensure 3 posts per day average.
• Monitor dealership Facebook page for potential customer issues and bring them to appropriate managers attention.
• Manage all dealership marketing relationships such as but not limited to Angels, hired event staff, food vendors, entertainment vendors and HOG Chapter.
• Collect pricing and availability from vendors for our event needs.
• Change out weekly bag stuffers and door flyers throughout the dealership in accordance with the door flyer checklist.
• Attend weekly manager meetings and provide a past and upcoming event update.
• Attend weekly event coordinator meetings to provide update on event planning status.
• Handle all incoming inquiries for donation requests and sorting them for the Marketing Coordinator to review.
• Hire and staff servers for beer service and other promotional event needs (Angels)
• Create a layout of the property for events.
• Identify potential marketing opportunities and present options to the Marketing Dept.
• Coordinate off-site promotions including staffing the event and getting motorcycles to the off-site location and displayed. This may include other product as well such as Motorclothes or Parts inventory.
• Obtain liquor licenses and all necessary event permits form the health and city agencies
• Coordinate rides that leave from the dealership.
• Create All Store Meeting PowerPoint each month in accordance with General Manager.
• Order and coordinate all food, setup and teardown for All Store Meeting each month.

Requirements:

• Marketing and event coordination experience.
• Good written and verbal communication skills.
• Detailed planning execution of large events.
• Demonstrated ability to manage and retain quality people.
• Knowledge and experience with Harley-Davidson marketing and events or demonstrated ability to quickly learn them.

Schedules may be more or less in the range of:

50-60 Hours - 5-6 days/week September - April

40-45 hours - 5 days/week May - August

The season and sales could affect schedules, other than what is listed.

Benefits:

• Comprehensive Paid Training.
• Employee Discounts.
• 401K with Company Match.
• Medical, Dental, and Vision Insurance.
• Voluntary Term Life, Short and Long-Term Disability.
• Accident, Critical Illness and Cancer Insurance.
• Flexible Spending Account access.
• Legal Shield and Identity Theft Shield.
• Competitive Vacation Time.

If you wish to be part of the BEST, please email us your resume today!

PVM Enterprises, owned by Paul Veracka, is the largest and fastest growing Harley-Davidson dealer group on the East Coast.

Work in a fun industry that allows you to fulfill customers dreams on a daily basis. As Paul Veracka grows his family of Harley-Davidson dealerships, it allows him the opportunity to bring on board the most talented people in the industry. Experienced or not, don’t be afraid to apply, Paul’s dealerships are built on training our own; you will not be denied the opportunity simply because you haven’t done it before.

Paul Veracka’s current family of Harley-Davidson dealerships include 6 of the top 15 volume Harley-Davidson dealerships (600 total dealerships) in the country.

• Manchester Harley-Davidson (Manchester, NH) - #1 on East Coast
• High Octane Harley-Davidson (Billerica, MA) - #1 in Massachusetts
• Rockstar Harley-Davidson (Fort Myers, FL) - #1 in Florida
• Motown Harley-Davidson (Taylor, MI) - #1 in Midwest
• Alligator Alley Harley-Davidson (Sunrise, FL) - #1 Southeast FL
• Palm Beach Harley-Davidson in (West Palm Beach, FL) #2 Southeast FL
• Old Glory Harley-Davidson (Laurel, MD) - Fastest Growing in Country
• Stars and Stripes Harley-Davidson (Langhorne, PA) - Acquired Dec 2020
• New York City Harley-Davidson (Long Island City, NY) - Acquired Mar 2021
• MotorCity Harley-Davidson (Farmington Hills, MI) - Acquired June, 2021
• Patriot Harley-Davidson (Fairfax, VA) - Acquired February, 2023

If you wish to be part of the BEST, please submit your resume today!

Job Type: Part-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person