Are you a versatile marketing professional ready to use your expertise to continue to add to the legacy of excellence the RIDGID and Greenlee brands exemplify by elevating their product awareness and exposure?

As industry leaders in their respective categories, RIDGID and Greenlee have a rich history of developing and optimally launching award-winning and industry-changing products and solutions. As the Brand Marketing Manager you will build on this by actively planning and engaging in public relations and social media efforts, including developing media and industry relationships and crafting or designing messages or collateral that are aligned with our core communications strategies and brand guidelines. 

This critical role is part of a dynamic global environment and will work closely with Product Management, Sales, HR, Engineering, Operations, and Leadership. You will also serve as a representative of our brand in interactions with our distributor partners, end users, trade organizations, media outlets, social influencers, and among others. Your ability to collaborate and foster relationships with these outside partners and internal teams is critical to the success of this role. We look forward to seeing your application!

In this Role, your Responsibilities Will Be:

• Scout, lead, and improve earned media opportunities using traditional and new PR mediums including press releases, podcasts, media tours, storytelling, and encouraging opportunities with industry associations.
• Pitch story ideas to relevant trade media outlets, associations, influencers, and local/national/trade media in engaging ways.
• Review analytics and build reports, leverage the data learned to make data-driven decisions in media efforts. 
• Lead all brand-related industry sponsorships and partnerships, including planning and driving relevant events, donations, or other collaborations.
• Serve as the event management point person for all Elyria-based brand-related events, including trade shows, customer events, community relations/events, media visits, etc. 
• Apply all established processes, including brand standards and field books. Own, update and distribute ProTools brand documents and other standardized branded materials. 
• Assist in driving a performance focused social media strategy.
• Develop engaging content, graphics, or other creative collateral to help resonate with target audiences and differentiate the brand through visual storytelling
• Assist in developing engaging content across social channels for media and influencers.
• Run the branded online premium store, including selecting brand-appropriate products

Who You Are:

You build partnership allowing others across the organization to achieve shared objectives. You optimally communicate in various settings: one-on-one, small and large groups, or among diverse styles and position levels. You provide appropriate mentorship and direction based on people’s capabilities. You empower others. You follow through on commitments and make sure others do the same. 

For this Role, You Will Need:

• Bachelor’s degree in marketing, communications or a related field from an accredited college or university
• 5 years of proven experience in marketing or public relations
• Experience using Adobe Creative Suite
• The ability to multi-task and balance multiple projects at once
• Integrated campaign planning
• Excellent oral and written communication skills
• Experience with digital marketing programs, marketing automation and personalized marketing
• Strong understanding of social media communication styles and social media tools
• Team-oriented approach
• Proficient user of Microsoft Office Suite
• Legal authorization to work in the United States - Sponsorship will not be provided for this position. 

Our Offer to You:

We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. 

At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their outstanding experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that encourages innovation and brings the best solutions to our customers. 

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson. 

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training

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