Overview

Reporting to the President of Distribution, the Director of Marketing is responsible for leading and managing a team of Marketing leaders at all Singer divisions. The Marketing leader will also be responsible for strategic input and execution resulting in achieving departmental marketing objectives as well as management of assigned relationships dealing with marketing and Singer branding.

Responsibilities

• Develop and implement comprehensive marketing strategies and marketing plans that complement the overall operating plan for Singer Equipment Company
• Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective
• Direct staff of marketing personnel, including responsibility for hiring, training and performance coaching and management
• Meet regularly with marketing personnel to review marketing activity, review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Research competitors to stay current with similar products or services on the market
• Participate with division leadership to meet Company objectives
• Maintain an awareness of market behavior and competitive trends in designated markets to develop successful strategies and campaigns that attract new customers and keep current clients
• Coordinate and engage with other departments to create and build company sponsored trade shows and events
• Create and maintain a successful brand and image that attracts customers to Singer Equipment
• Develop and implement SEO and PPC digital marketing strategies that will help increase website visits as well as brand recognition

Ideal Candidate Will Possess the Following Skills and Abilities

• Bachelor's degree in sales, marketing, management, or similar field.
• Minimum of 3 years’ experience in a role that includes supervising or managing marketing personnel and activities.
• Have a solid understanding of CRM and Sales Funnels
• Experience developing comprehensive marketing strategies, business, and marketing plans.
• Professional presentation; is confident, assertive and displays a high level of self-esteem.
• Time management skills to ensure assigned responsibilities are completed in an efficient manner.
• Excellent written and verbal communication skills; ability to effectively communicate to all levels of management, both internally and externally.
• Strong active listening skills.
• High level of execution of multiple projects at once.
• A solid understanding of customer relationship management, social media, lead generation flow, and pay-per-click.
• Analytical approach to problem solving.
• Self—motivated and strives to achieve all goals in a highly competitive industry and office culture.
• Strong risk assessment skills.
• Has a service orientation; is actively looking for ways to help people. 
• Ability to foster teamwork and enlist the support and participation of others.
• Ability for innovation and supports organizational change to enhance organizational effectiveness.
• Sets clear expectations for the performance of his or her team.
• Strong organizational skills with the ability to prioritize in a busy environment with frequent interruptions.

Join Singer Equipment Company, where we don’t just sell food equipment – we cultivate partnerships and amplify success. Singer isn’t just a place to work; it’s a place to thrive. We empower our employees, fostering an environment where they can grow professionally and contribute to something larger than themselves.

We are the proud recipient of the Foodservice and Supplies Dealer of the Year award for 2023. Our commitment to our customers has earned us an unbeatable reputation within our industry. This is your opportunity to join a winning team!

At Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long-term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays.EOE/M/F/Disability/Vet