"Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing •Defining targeted customer segments and associated messaging •Developing marketing strategies and plans Product/Brand Management (P&L Accountability) •Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies •Managing the product/brand P&L Advertising & Promotion •Creating or coordinating the production and distribution of) advertising and promotional materials Marketing Research & Analysis •Gathering and analyzing marketplace trends and customer data
Level: An Entry Para-Professional (S1) is an entry-level position typically requiring little to no prior knowledge or experience. • Work is routine or follows standard procedures. • Work is closely supervised. • Communicates information that requires little explanation or interpretation.
Specialization Match Note: Para-Professional incumbents perform basic editing of marketing proposals, presentation, and communication materials; compile and maintain data on status and effectiveness of marketing campaigns and tactics; conduct routine research on marketplace and customer trends.
Typical Title: Marketing Assistant"