Company/Organization Information

• Company Name:
• Company Website:

Job Information

• Job Title: Marketing Managers
• City:
• Country:
• State/Province:
• Zip/Postal Code:

Tasks

• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Initiate market research studies and analyze their findings.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Conduct economic and commercial surveys to identify potential markets for products and services.
• Select products and accessories to be displayed at trade or special production shows.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

Work Activities

• Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
• Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.
• Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
• Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.
• Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.
• Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
• Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Skills

• Service Orientation - Actively looking for ways to help people.
• Coordination - Adjusting actions in relation to others' actions.
• Speaking - Talking to others to convey information effectively.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
• Time Management - Managing one's own time and the time of others.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Instructing - Teaching others how to do something.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
• Operations Analysis - Analyzing needs and product requirements to create a design.
• Persuasion - Persuading others to change their minds or behavior.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Abilities

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
• Speech Recognition - The ability to identify and understand the speech of another person.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
• Near Vision - The ability to see details at close range (within a few feet of the observer).
• Selective Attention - The ability to concentrate on a task over a period of time without being distracted.

Work Styles

• Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
• Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
• Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
• Integrity - Job requires being honest and ethical.
• Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
• Initiative - Job requires a willingness to take on responsibilities and challenges.
• Persistence - Job requires persistence in the face of obstacles.
• Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
• Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
• Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
• Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
• Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
• Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
• Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
• Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

Tools & Technology
Tools used in this occupation:

• Desktop computers
• Personal computers

Technology used in this occupation:

• Analytical or scientific software
• Customer relationship management CRM software
• Data base reporting software
• Data base user interface and query software
• Desktop publishing software
• Document management software
• Enterprise resource planning ERP software
• Graphics or photo imaging software
• Office suite software
• Presentation software
• Project management software
• Spreadsheet software
• Word processing software

Knowledge

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
• Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
• Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
• Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
• Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
• Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.