Job Summary:
Jeff D'Ambrosio Dodge Chrysler Jeep is seeking a highly motivated and experienced Digital Marketing Manager to join our team in Downingtown, Pennsylvania. This is a full-time, individual contributor role in the auto industry, responsible for developing and executing our digital marketing strategy to drive sales and increase brand awareness. The ideal candidate will have a strong understanding of the digital landscape and a proven track record of success in developing and implementing digital campaigns.
Compensation & Benefits:
We offer a competitive salary and benefits package that includes medical, dental, and vision insurance, paid time off, 401k with company match, and employee discounts.
Responsibilities:
- Develop and implement the overall digital marketing strategy for Jeff D'Ambrosio Dodge Chrysler Jeep.
- Create and manage digital marketing campaigns across various platforms, including social media, email, and search engines.
- Analyze and report on the performance of digital campaigns, making data-driven recommendations for optimization.
- Monitor and manage our online reputation, responding to customer reviews and maintaining a positive brand image.
- Collaborate with the sales team to develop targeted digital advertising campaigns to drive sales.
- Manage the company's website, ensuring it is up-to-date and optimized for SEO.
- Stay up-to-date with industry trends and best practices, and identify new opportunities for digital marketing.
- Manage relationships with external vendors and agencies, ensuring the quality and effectiveness of their work.
- Manage the digital marketing budget and allocate resources effectively.
Requirements:
- Bachelor's degree in marketing, communications, business preferred 
- Minimum of 3 years of experience in digital marketing, preferably in the auto industry.
- Strong understanding of digital marketing channels, including social media, email marketing, and search engine marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines.
- Proficiency in Google Analytics/GA4 and digital marketing tools/platforms.
- Understanding of SEO and SEM best practices.
- Experience with website management and content management systems.
EEOC Statement:
Jeff D'Ambrosio Dodge Chrysler Jeep is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to a diverse and inclusive workplace.