• Base Salary Range: $53,040.00 - $59,280.00
• Performance Bonus: Up to $ 4,000.00
• Employee Appreciation Bonus: Up to $3,000.00
• Total Compensation Package: Up to $ 66,280.00

Who WE Are

GENERAL POWER is a Miami, Florida-based OEM, master distributor and authorized dealer specializing in the worldwide sale of premium quality products for the power generation industry. We specialize in the worldwide sale of 10 to 1,000 kW gas and diesel generators for standby and mobile/prime applications.

Our primary goal is to consistently provide available and reliable products to ensure our customers' operation runs uninterrupted; all while providing a meaningful customer experience. We make the world more productive by delivering reliable components efficiently that keep our industry moving!

Who YOU Are

We're on the lookout for a versatile Marketing Specialist to join our team, where you'll play a pivotal role in shaping and executing our marketing vision. In this dynamic position, you'll collaborate closely with sales leaders and our external marketing partners to drive strategies that resonate with our audience and fuel long-term growth.

Your responsibilities will span strategic planning and hands-on execution, from crafting compelling visual and digital content to leveraging SEO analytics for enhanced visibility. As the sole marketer, you'll thrive in a fast-paced, entrepreneurial environment, ready to dive into any task to propel our small team forward. If you're a proactive, creative thinker with a knack for both strategy and execution, we'd love to have you onboard to shape the future of our marketing initiatives and drive impactful results.

Our values include TEAMWORK, Creative Problem Solving, Accountability, Adaptability

If this sounds like you, then General Power will be a great fit for you!

How You'll Contribute

Responsibilities and Expectations:

CREATE & ANALYZE CAMPAIGNS (SEO, PAID ADS & EMAIL MARKETING)

• Innovate captivating digital marketing campaigns and brand initiatives aligned with marketing and sales goals.
• Harness website analytics to pinpoint optimization opportunities for enhanced search engine performance.
• Monitor campaign effectiveness, providing insights into engagement and growth alongside the Marketing Manager.
• Implement inbound marketing strategies encompassing ads, videos, blogs, social media, email campaigns, and more to attract and engage customers.
• Collaborate with the Marketing Manager on budgeting and allocation for campaigns.

DESIGN & MANAGE CONTENT (CMS, VISUAL DESIGN, PHOTOGRAPHY/EDITING, SOCIAL MEDIA)

• Proficiently manage leading Content Management Systems (CMS) like Shopify and Magento, ensuring website and product catalog optimization.
• Craft or manage the outsource of visually stunning content utilizing tools like Adobe Photoshop and Adobe InDesign.
• Develop and manage a diverse portfolio of marketing assets, including catalogs, digital banners, brochures, and more.
• Create and edit visual assets and brand photography to enhance brand presence.
• Strengthen the organization's brand through strategic use of social media platforms.

What We’re Looking for

Minimum Qualifications/Skills

• 4 years of marketing experience, coupled with a Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.
• Advanced understanding of marketing principles including SEO, paid ads, copywriting, email marketing, and social media.
• Proficiency in marketing software and platforms such as Photoshop, Google Analytics, Google Ads, and Microsoft Office.
• Excellent verbal and written English skills, along with proficiency in photography and editing.
• Strong visual design abilities.
• Exceptional interpersonal, presentation, organizational, and prioritization skills.
• Industry awareness and a commitment to working a minimum of 40 hours per week with prompt attendance.
• Ability to effectively communicate with upper management and senior business partners.
• High attention to detail and accuracy, coupled with a passion for creative content creation.
• Willingness to adapt to evolving company needs and perform related duties.

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What We Offer

Our compensation package includes:

✓ Excellent Pay

✓ Performance Bonus

✓ Hybrid Work Option

✓ Employee Expense Relief Benefit

✓ Education Tuition Allowance

✓ Employee Assistance Program (EAP) Work Life Balance & Wellness*

✓ Paid Time Off (PTO)

✓ Leaves of Absence

Work-Life Balance and Wellness*: We understand the importance of work-life balance and well-being. That's why one of our benefits includes access to LifeCare, a leading work-life balance and wellness program provided by our partner, ADP. LifeCare provides our employees with a range of resources, including confidential counseling, wellness programs, and work-life solutions. We are committed to helping you achieve a healthy work-life balance so you can thrive both personally and professionally.